Orthotown July/August 2024 - 38
Resetting
the Clock
10 tips for
on-time doctor
time scheduling
BY KEN AND RYAN ALEXANDER
I
f you were to ask us what has created the most
success for our orthodontic clients throughout
our years of consulting, we'd say it's been the
eff ort to improve " on-time doctor time scheduling. "
Honing the role and work of the treatment
coordinator would be a close second, and if a
practice has these two vital systems in place, it
can often grow signifi cantly beyond average-
perhaps even three to fi ve times average with a
solo orthodontist.
It should be recognized that staying on time is
a vital component to marketing the practice, but
doctor time scheduling is also about creating the
intake ability of a practice to allow it to continue
to grow. As the Peter Principle envisions, most
practices will grow to their level of incompetence,
then stop growing. Once growth exceeds the
scheduling template, the systems begin to fail:
Patients are squeezed into a fi fth or sixth column
with no assistant to work the chair and no doctor
time to see the patient, yet they must be seen!
Th en a battle begins to brew between the front
and the back, where receptionists are pressed
to get patients into a schedule that's too small
to handle what the practice is already seeing,
yet the marketing department is bonused to sell
beyond capacity.
Th e team will come up with potential solutions
to try to alleviate the stress on the schedule. Certainly,
going from six to eight to even 10 weeks
for regular adjustments opens up room in the
schedule, particularly after school. Changing to
JULY/AUGUST 2024 | 38 | ORTHOTOWN.COM
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Orthotown July/August 2024
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