Orthotown June 2021 - 42
The pediatric/orthodontic
office is one of the fastestgrowing
trends in the dental
industry. What are some of the
advantages you have seen in
moving towards this model?
One area that patients as consumers
are paying attention to is the rising value of
convenience. It's very convenient for parents
if their kids can have a cleaning and orthodontic
adjustment at the same appointment,
for example. And patients increasingly are
looking to receive care under one entity
because of established familiarity within a
particular practice. If a child has been seen
at a very early age in the practice, it's a very
comfortable transition for them to stay and
receive orthodontic care at the same facility.
Another advantage is collaboration
between the pediatric and orthodontic
specialists in the office. More complex
problems can be identified at an earlier age,
and facilitated communication between the
specialties flows naturally to help provide an
exceptional service for the patient.
It's also very convenient to have scalability
in staffing based on patient demand for scheduling.
All of our team members have been,
or are in the process of being, cross-trained
42 JUNE 2021 // orthotown.com
in both specialties, which makes us much
more efficient. For example, if there is a
cancellation with the pediatric schedule, we
can easily fill that time with an orthodontic
procedure if needed. Cross-referrals between
the specialties is also very easily accomplished.
Economies of scale can be more easily
accomplished in a pediatric/orthodontic practice,
too. Technology is playing an increasing
role in both specialties, and overhead costs can
be greatly reduced with shared resources. For
example, the Solea hard- and soft-tissue laser
in our practice can be used for anesthesia-free
restorations in pediatric dentistry, and also
to expose covered teeth for orthodontic
bonding. So although it may be an expensive
cost outlay, that can be mitigated to some
extent by utilizing the same equipment by
both specialties in one facility.
What are some of the
disadvantages of this model?
What are some of the challenges
that you have come across?
Unfortunately, some of the strengths of
the model are also its biggest weaknesses.
Cross-training staff in both specialties
greatly increases the amount of training
time. Each specialty's billing, insurance
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Orthotown June 2021
Table of Contents for the Digital Edition of Orthotown June 2021
Orthotown June 2021 - Intro
Orthotown June 2021 - Cover1
Orthotown June 2021 - Cover2
Orthotown June 2021 - 1
Orthotown June 2021 - 2
Orthotown June 2021 - 3
Orthotown June 2021 - 4
Orthotown June 2021 - 5
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Orthotown June 2021 - Cover3
Orthotown June 2021 - Cover4
Orthotown June 2021 - Outsert1
Orthotown June 2021 - Outsert2
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