Orthotown June 2021 - 44
Cultural
Relevance
A great practice culture is also a profi table one-
but creating one requires work, not just money
by Jay Geier
Jay Geier is the founder and
CEO of Scheduling Institute, a
fi rm that specializes in training
and development, and coaches
doctors on how to create a
performance-based culture that
drives business results. The
phenomenal growth of Scheduling
Institute is a result of Geier
practicing what he preaches, as
he has always applied these same philosophies to his own
team to help them live up their full potential.
To learn more about the next Culture Fest event, or for
a free assessment to fi nd out if your team is living up to
its full potential, visit schedulinginstitute.com/townie. To
subscribe to Geier's " Private Practice Playbook " podcast, go
to podcastfordoctors.com/townie.
Once your practice has reached its
physical capacity to treat more patients, your
revenue is destined to plateau. If you want
to grow beyond that limitation, you have
to invest in additional space and equipment
by adding treatment rooms, moving to a
larger offi ce space or adding an additional
location. Those options typically require
substantial fi nancial investment.
But without a great office culture,
even the most beautiful, state-of-the-art
practice may never see the ROI it's capable
of. Building and nurturing the kind of
culture that benefi ts your patients, your
team and your community is foundational
to all other success. Unlike everything else
you do-marketing, pricing, employee
pay, décor, community involvement-your
culture can't be copied; it is unique to your
practice. This " secret weapon " is your
single best competitive advantage, if you
are intentional about making it that way.
A great culture can't be bought; you can't
just write a check and instantly " have it "
like you can with a building or new space.
That's a good thing, because otherwise every
practice would have one. However, unlike
building out your offi ce, which entails other
people doing the work, building your culture
requires that you do most of the work.
Invest some real heart in the team
engagement part of your culture-building
process! These small behavioral changes on
your part require no monetary investment,
but will pay huge dividends in how your
people feel about you and working for you.
(And, frankly, they will make you a better
person in all facets of your life.)
44 JUNE 2021 // orthotown.com
http://www.schedulinginstitute.com/townie
http://www.podcastfordoctors.com/townie
http://www.orthotown.com
Orthotown June 2021
Table of Contents for the Digital Edition of Orthotown June 2021
Orthotown June 2021 - Intro
Orthotown June 2021 - Cover1
Orthotown June 2021 - Cover2
Orthotown June 2021 - 1
Orthotown June 2021 - 2
Orthotown June 2021 - 3
Orthotown June 2021 - 4
Orthotown June 2021 - 5
Orthotown June 2021 - 6
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Orthotown June 2021 - Cover3
Orthotown June 2021 - Cover4
Orthotown June 2021 - Outsert1
Orthotown June 2021 - Outsert2
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