Orthotown June 2023 - 50
CONTINUING EDUCATION
FIG. 1
compare any existing UA data with your new
GA4 data. Because GA4 measures data diff erently
than UA, you can't simply push a button
and migrate the account. When you do create
your GA4 account, make sure any important
information you tracked in UA is also tracked in
GA4 so you don't miss out on key data. And while
you can migrate to GA4 yourself, it can be a hassle
and it might make sense for you to have your
marketing company or a third-party professional
perform the migration for you. OT
over all of your important conversions, and that
you'll still need to fi nish the migration on your
own. Th us, I recommend you avoid the default
path, because it's not a reliable approach to
ensure accurate website data tracking.
Key report
A critical GA4 report that will show you the
number of new users to your website from each
of the diff erent marketing channels can found
here: Reports > Acquisition > User acquisition.
As you can see in Fig. 1, the left column shows
the sources of the visitors (channels) and the
fi rst column shows the number of new users to
your website.
However, this report should be taken with
a grain of salt because this data shows your
website traffi c for the entire world, so while the
data is accurate, it isn't useful. To make the data
actionable, you'll need to set the location to the
area your practice serves.
Conclusion
Whether we like it or not, Google Analytics 4 is
here, and as Google recommends, it's important
to migrate as soon as possible so you can
Dr. David A. Wank earned his DMD from Harvard
in 2003 and is a practicing general dentist in
New York. He's been at the helm of Short Hills
Design, a marketing agency for dentists, since its
founding in 2008 and has worked with more than
100 Townies on their website, hosting, analytics
and SEO needs. Wank holds a Google Analytics
individual qualification and Google Analytics 4 and
Google Display Ads certifications, and is the author
of a Google Analytics 4 Migration Process Training
course. He also runs a Facebook group, a YouTube
channel and his company's YouTube With the Dentist
marketing program.
JUNE 2023 | 50 | ORTHOTOWN.COM
Editor's note:
For more information about Google Analytics 4
and things small businesses need to know about
migrating their content, we've embedded four links
inside the opening page of this CE course online at
orthotown.com/magazine.
http://www.orthotown.com/magazine
http://www.ORTHOTOWN.COM
Orthotown June 2023
Table of Contents for the Digital Edition of Orthotown June 2023
Orthotown June 2023 - Cover1
Orthotown June 2023 - Cover2
Orthotown June 2023 - 1
Orthotown June 2023 - 2
Orthotown June 2023 - 3
Orthotown June 2023 - 4
Orthotown June 2023 - 5
Orthotown June 2023 - 6
Orthotown June 2023 - 7
Orthotown June 2023 - 8
Orthotown June 2023 - 9
Orthotown June 2023 - 10
Orthotown June 2023 - 11
Orthotown June 2023 - 12
Orthotown June 2023 - 13
Orthotown June 2023 - 14
Orthotown June 2023 - 15
Orthotown June 2023 - 16
Orthotown June 2023 - 17
Orthotown June 2023 - 18
Orthotown June 2023 - 19
Orthotown June 2023 - 20
Orthotown June 2023 - 21
Orthotown June 2023 - 22
Orthotown June 2023 - 23
Orthotown June 2023 - 24
Orthotown June 2023 - 25
Orthotown June 2023 - 26
Orthotown June 2023 - 27
Orthotown June 2023 - 28
Orthotown June 2023 - 29
Orthotown June 2023 - 30
Orthotown June 2023 - 31
Orthotown June 2023 - 32
Orthotown June 2023 - 33
Orthotown June 2023 - 34
Orthotown June 2023 - 35
Orthotown June 2023 - 36
Orthotown June 2023 - 37
Orthotown June 2023 - 38
Orthotown June 2023 - 39
Orthotown June 2023 - 40
Orthotown June 2023 - 41
Orthotown June 2023 - 42
Orthotown June 2023 - 43
Orthotown June 2023 - 44
Orthotown June 2023 - 45
Orthotown June 2023 - 46
Orthotown June 2023 - 47
Orthotown June 2023 - 48
Orthotown June 2023 - 49
Orthotown June 2023 - 50
Orthotown June 2023 - 51
Orthotown June 2023 - 52
Orthotown June 2023 - 53
Orthotown June 2023 - 54
Orthotown June 2023 - 55
Orthotown June 2023 - 56
Orthotown June 2023 - 57
Orthotown June 2023 - 58
Orthotown June 2023 - 59
Orthotown June 2023 - 60
Orthotown June 2023 - 61
Orthotown June 2023 - 62
Orthotown June 2023 - 63
Orthotown June 2023 - 64
Orthotown June 2023 - Cover3
Orthotown June 2023 - Cover4
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2024
https://www.nxtbook.com/farran/orthotown/orthotown-june-2024
https://www.nxtbook.com/farran/orthotown/orthotown-may-2024
https://www.nxtbook.com/farran/orthotown/orthotown-april-2024
https://www.nxtbook.com/farran/orthotown/orthotown-march-24
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2024
https://www.nxtbook.com/farran/orthotown/orthotown-december-2023
https://www.nxtbook.com/farran/orthotown/orthotown-november-2023
https://www.nxtbook.com/farran/orthotown/orthotown-october-2023
https://www.nxtbook.com/farran/orthotown/orthotown-september-2023
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2023
https://www.nxtbook.com/farran/orthotown/orthotown-june-2023
https://www.nxtbook.com/farran/orthotown/orthotown-may-2023
https://www.nxtbook.com/farran/orthotown/orthotown-april-2023
https://www.nxtbook.com/farran/orthotown/orthotown-march-2023
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2023
https://www.nxtbook.com/farran/orthotown/orthotown-december-2022
https://www.nxtbook.com/farran/orthotown/orthotown-november-2022
https://www.nxtbook.com/farran/orthotown/orthotown-october-2022
https://www.nxtbook.com/farran/orthotown/orthotown-september-2022
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2022
https://www.nxtbook.com/farran/orthotown/orthotown-june-2022
https://www.nxtbook.com/farran/orthotown/orthotown-may-2022
https://www.nxtbook.com/farran/orthotown/orthotown-april-2022
https://www.nxtbook.com/farran/orthotown/orthotown-march-2022
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2022
https://www.nxtbook.com/farran/orthotown/orthotown-december-2021
https://www.nxtbook.com/farran/orthotown/orthotown-november-2021
https://www.nxtbook.com/farran/orthotown/orthotown-october-2021
https://www.nxtbook.com/farran/orthotown/orthotown-september-2021
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2021
https://www.nxtbook.com/farran/orthotown/orthotown-june-2021
https://www.nxtbook.com/farran/orthotown/orthotown-april-2021
https://www.nxtbook.com/farran/orthotown/orthotown-march-2021
https://www.nxtbook.com/farran/orthotown/2021JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/December2020
https://www.nxtbook.com/farran/orthotown/2020November
https://www.nxtbook.com/farran/orthotown/2020October
https://www.nxtbook.com/farran/orthotown/2020September
https://www.nxtbook.com/farran/orthotown/2020JulyAugust
https://www.nxtbook.com/farran/orthotown/2020June
https://www.nxtbook.com/farran/orthotown/2020May
https://www.nxtbook.com/farran/orthotown/2020April
https://www.nxtbook.com/farran/orthotown/2020March
https://www.nxtbook.com/farran/orthotown/2020JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/2019December
https://www.nxtbook.com/farran/orthotown/2019November
https://www.nxtbook.com/farran/orthotown/2019October
https://www.nxtbook.com/farran/orthotown/2019September
https://www.nxtbook.com/farran/orthotown/2019JulyAugust
https://www.nxtbook.com/farran/orthotown/2019June
https://www.nxtbook.com/farran/orthotown/2019May
https://www.nxtbook.com/farran/orthotown/2019April
https://www.nxtbook.com/farran/orthotown/2019March
https://www.nxtbook.com/farran/orthotown/2019JanFeb
https://www.nxtbook.com/farran/orthotown/2018December
https://www.nxtbook.com/farran/orthotown/2018November
https://www.nxtbook.com/farran/orthotown/2018October
https://www.nxtbook.com/farran/orthotown/2018September
https://www.nxtbook.com/farran/orthotown/2018August
https://www.nxtbook.com/farran/orthotown/2018June
https://www.nxtbook.com/farran/orthotown/2018May
https://www.nxtbook.com/farran/orthotown/2018April
https://www.nxtbook.com/farran/orthotown/2018March
https://www.nxtbook.com/farran/orthotown/2018February
https://www.nxtbook.com/farran/orthotown/2017December
https://www.nxtbook.com/farran/orthotown/2017November
https://www.nxtbook.com/farran/orthotown/2017October
https://www.nxtbook.com/farran/orthotown/2017September
https://www.nxtbook.com/farran/orthotown/August_2017
https://www.nxtbook.com/farran/orthotown/2017June
https://www.nxtbook.com/farran/orthotown/2017May
https://www.nxtbook.com/farran/orthotown/2017April
https://www.nxtbook.com/farran/orthotown/March2017
https://www.nxtbook.com/farran/orthotown/2017JanFeb
https://www.nxtbook.com/farran/orthotown/2016_December_Orthotown
https://www.nxtbook.com/farran/orthotown/2016November
https://www.nxtbook.com/farran/orthotown/2016October
https://www.nxtbook.com/farran/orthotown/2016september
https://www.nxtbook.com/farran/orthotown/2016august
https://www.nxtbook.com/farran/orthotown/2016june
https://www.nxtbook.com/farran/orthotown/2016may
https://www.nxtbook.com/farran/orthotown/2016april
https://www.nxtbook.com/farran/orthotown/2016march
https://www.nxtbook.com/farran/orthotown/2016february
https://www.nxtbook.com/farran/orthotown/2015december
https://www.nxtbook.com/farran/orthotown/2015november
https://www.nxtbook.com/farran/orthotown/2015october
https://www.nxtbook.com/farran/orthotown/2015september
https://www.nxtbook.com/farran/orthotown/2015august
https://www.nxtbook.com/farran/orthotown/2015june
https://www.nxtbook.com/farran/orthotown/2015may
https://www.nxtbook.com/farran/orthotown/2015april
https://www.nxtbook.com/farran/orthotown/2015march
https://www.nxtbook.com/farran/orthotown/2015february
https://www.nxtbook.com/farran/orthotown/2014december
https://www.nxtbook.com/farran/orthotown/2014november
https://www.nxtbook.com/farran/orthotown/2014october
https://www.nxtbook.com/farran/orthotown/2014september
https://www.nxtbook.com/farran/orthotown/2014august
https://www.nxtbook.com/farran/orthotown/2014june
https://www.nxtbook.com/farran/orthotown/2014may
https://www.nxtbook.com/farran/orthotown/2014april
https://www.nxtbook.com/farran/orthotown/march2014
https://www.nxtbook.com/farran/orthotown/2014february
https://www.nxtbook.com/farran/orthotown/2013december
https://www.nxtbook.com/farran/orthotown/2013november
https://www.nxtbook.com/farran/orthotown/2013october
https://www.nxtbook.com/farran/orthotown/2013september
https://www.nxtbook.com/farran/orthotown/2013august
https://www.nxtbook.com/farran/orthotown/2013june
https://www.nxtbook.com/farran/orthotown/2013may
https://www.nxtbook.com/farran/orthotown/2013april
https://www.nxtbook.com/farran/orthotown/2013march
https://www.nxtbook.com/farran/orthotown/2013janfeb
https://www.nxtbook.com/farran/orthotown/2012december
https://www.nxtbook.com/farran/orthotown/2012november
https://www.nxtbook.com/farran/orthotown/2012october
https://www.nxtbookmedia.com