Orthotown March 2021 - 36

office visit

What changes have you made with
your workflow over the years that
other doctors might benefit from?
Some of the changes have revolved
around using the efficiencies that technology
provides and creating systems to delegate
to my team so that I can still treat at the
highest level while opening up the capacity
to see more and more new patients, and still
maintaining a high quality of life outside
the office. Having a ClinCheck coordinator
is one improvement that comes to mind.
With the quantity of cases I start per year,
traditionally I would have to have at least
one or two associates able to handle the
workload. However, because I have a high
share of chair with aligners, I can delegate
initial prescription submissions and logistics
to my ClinCheck coordinator.
Also, with appointment intervals less
frequent, more chair time is open and I can
continue to grow as a one-doctor practice
while overseeing multiple offices. Overall,
having aligner therapy as a high percentage
of practice in conjunction with training a
ClinCheck coordinator has allowed me more
time to actually see and spend time with my
patients and work on the business-and has
also freed up more time to spend with my
growing family.

36

What advice would you give
a new graduate?
First, don't be afraid to make capital
investments in your office, such as in
technology, and then remember to always
leverage that technology. Showing and
educating your patients on the technology
you have and how this improves their
treatment experience or outcome will add
value to what you're doing and will allow
your practice to grow, which will help you
pay down debt.
Also, don't shy away from aligners early
on. The marketing, consumer awareness and
demand for clear aligners is at an all-time
high. I truly believe it would be a mistake not
to capitalize on it. Use third-party lending
for cases if capital is tight initially, and you
should start to see cash flow quickly with

the growth you see from providing your
patients with what they want.
Patients are also consumers: They want the
best treatment in the shortest time possible
in the most seamless, efficient manner.
Focus on quality care while creating an
unprecedented experience.

Let's talk golf. What's your favorite
course? What was your best round?
Which pro golfer would you most
like to play with? Which celebrity?
My favorite golf trip to date was down
to Cabo San Lucas, Mexico, to play the El
Dorado and Twin Dolphin Club, among
others. I love playing right on the ocean,
and the incredible amenities don't hurt. As
for my best single round, I shot 64, but that
was before I got into dentistry.

MARCH 2021 // orthotown.com

OT0321_OfficeVisit_Ferris_MM.indd 36

2/25/21 11:57 AM



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Orthotown March 2021

Table of Contents for the Digital Edition of Orthotown March 2021

Orthotown March 2021 - CoverTip
Orthotown March 2021 - Cover1
Orthotown March 2021 - Cover2
Orthotown March 2021 - 1
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