Orthotown March 2022 - 58
Paid,
In Full
Decoding the 3 main pillars
of paid digital advertising-
and which to focus on, when
by Casey Bull
Casey Bull, the global
director of content
and community at
The Invisible
Orthodontist (TIO),
drives TIO's efforts
to provide member
practices with marketing and business
management expertise. Bull began her career
in the orthodontic industry in 2014 working
for Dr. Alexander Waldman in Beverly Hills,
where she developed a range of practice
management processes encompassing
tracking and reporting, management systems
and templates, treatment plans, marketing
programs and more.
P
aid digital advertising is
the best way to get new
patient leads quickly.
It's no longer a question
if digital marketing works for
orthodontic practices; the results
are undeniable. That being
said, it can be hard to decide
what's best for your practice,
considering the never-ending
changes of the digital landscape.
Ultimately, there are three main
forms of paid digital marketing:
paid search, paid social and
display advertising.
58 MARCH 2022 // orthotown.com
http://www.orthotown.com
Orthotown March 2022
Table of Contents for the Digital Edition of Orthotown March 2022
Orthotown March 2022 - Intro
Orthotown March 2022 - Cover1
Orthotown March 2022 - Cover2
Orthotown March 2022 - 1
Orthotown March 2022 - 2
Orthotown March 2022 - 3
Orthotown March 2022 - 4
Orthotown March 2022 - 5
Orthotown March 2022 - 6
Orthotown March 2022 - 7
Orthotown March 2022 - 8
Orthotown March 2022 - 9
Orthotown March 2022 - 10
Orthotown March 2022 - 11
Orthotown March 2022 - 12
Orthotown March 2022 - 13
Orthotown March 2022 - 14
Orthotown March 2022 - 15
Orthotown March 2022 - 16
Orthotown March 2022 - 17
Orthotown March 2022 - 18
Orthotown March 2022 - 19
Orthotown March 2022 - 20
Orthotown March 2022 - 21
Orthotown March 2022 - 22
Orthotown March 2022 - 23
Orthotown March 2022 - 24
Orthotown March 2022 - 25
Orthotown March 2022 - 26
Orthotown March 2022 - 27
Orthotown March 2022 - 28
Orthotown March 2022 - 29
Orthotown March 2022 - 30
Orthotown March 2022 - 31
Orthotown March 2022 - 32
Orthotown March 2022 - 33
Orthotown March 2022 - 34
Orthotown March 2022 - 35
Orthotown March 2022 - 36
Orthotown March 2022 - 37
Orthotown March 2022 - 38
Orthotown March 2022 - 39
Orthotown March 2022 - 40
Orthotown March 2022 - 41
Orthotown March 2022 - 42
Orthotown March 2022 - 43
Orthotown March 2022 - 44
Orthotown March 2022 - 45
Orthotown March 2022 - 46
Orthotown March 2022 - 47
Orthotown March 2022 - 48
Orthotown March 2022 - 49
Orthotown March 2022 - 50
Orthotown March 2022 - 51
Orthotown March 2022 - 52
Orthotown March 2022 - 53
Orthotown March 2022 - 54
Orthotown March 2022 - 55
Orthotown March 2022 - 56
Orthotown March 2022 - 57
Orthotown March 2022 - 58
Orthotown March 2022 - 59
Orthotown March 2022 - 60
Orthotown March 2022 - 61
Orthotown March 2022 - 62
Orthotown March 2022 - 63
Orthotown March 2022 - 64
Orthotown March 2022 - Cover3
Orthotown March 2022 - Cover4
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2024
https://www.nxtbook.com/farran/orthotown/orthotown-june-2024
https://www.nxtbook.com/farran/orthotown/orthotown-may-2024
https://www.nxtbook.com/farran/orthotown/orthotown-april-2024
https://www.nxtbook.com/farran/orthotown/orthotown-march-24
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2024
https://www.nxtbook.com/farran/orthotown/orthotown-december-2023
https://www.nxtbook.com/farran/orthotown/orthotown-november-2023
https://www.nxtbook.com/farran/orthotown/orthotown-october-2023
https://www.nxtbook.com/farran/orthotown/orthotown-september-2023
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2023
https://www.nxtbook.com/farran/orthotown/orthotown-june-2023
https://www.nxtbook.com/farran/orthotown/orthotown-may-2023
https://www.nxtbook.com/farran/orthotown/orthotown-april-2023
https://www.nxtbook.com/farran/orthotown/orthotown-march-2023
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2023
https://www.nxtbook.com/farran/orthotown/orthotown-december-2022
https://www.nxtbook.com/farran/orthotown/orthotown-november-2022
https://www.nxtbook.com/farran/orthotown/orthotown-october-2022
https://www.nxtbook.com/farran/orthotown/orthotown-september-2022
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2022
https://www.nxtbook.com/farran/orthotown/orthotown-june-2022
https://www.nxtbook.com/farran/orthotown/orthotown-may-2022
https://www.nxtbook.com/farran/orthotown/orthotown-april-2022
https://www.nxtbook.com/farran/orthotown/orthotown-march-2022
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2022
https://www.nxtbook.com/farran/orthotown/orthotown-december-2021
https://www.nxtbook.com/farran/orthotown/orthotown-november-2021
https://www.nxtbook.com/farran/orthotown/orthotown-october-2021
https://www.nxtbook.com/farran/orthotown/orthotown-september-2021
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2021
https://www.nxtbook.com/farran/orthotown/orthotown-june-2021
https://www.nxtbook.com/farran/orthotown/orthotown-april-2021
https://www.nxtbook.com/farran/orthotown/orthotown-march-2021
https://www.nxtbook.com/farran/orthotown/2021JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/December2020
https://www.nxtbook.com/farran/orthotown/2020November
https://www.nxtbook.com/farran/orthotown/2020October
https://www.nxtbook.com/farran/orthotown/2020September
https://www.nxtbook.com/farran/orthotown/2020JulyAugust
https://www.nxtbook.com/farran/orthotown/2020June
https://www.nxtbook.com/farran/orthotown/2020May
https://www.nxtbook.com/farran/orthotown/2020April
https://www.nxtbook.com/farran/orthotown/2020March
https://www.nxtbook.com/farran/orthotown/2020JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/2019December
https://www.nxtbook.com/farran/orthotown/2019November
https://www.nxtbook.com/farran/orthotown/2019October
https://www.nxtbook.com/farran/orthotown/2019September
https://www.nxtbook.com/farran/orthotown/2019JulyAugust
https://www.nxtbook.com/farran/orthotown/2019June
https://www.nxtbook.com/farran/orthotown/2019May
https://www.nxtbook.com/farran/orthotown/2019April
https://www.nxtbook.com/farran/orthotown/2019March
https://www.nxtbook.com/farran/orthotown/2019JanFeb
https://www.nxtbook.com/farran/orthotown/2018December
https://www.nxtbook.com/farran/orthotown/2018November
https://www.nxtbook.com/farran/orthotown/2018October
https://www.nxtbook.com/farran/orthotown/2018September
https://www.nxtbook.com/farran/orthotown/2018August
https://www.nxtbook.com/farran/orthotown/2018June
https://www.nxtbook.com/farran/orthotown/2018May
https://www.nxtbook.com/farran/orthotown/2018April
https://www.nxtbook.com/farran/orthotown/2018March
https://www.nxtbook.com/farran/orthotown/2018February
https://www.nxtbook.com/farran/orthotown/2017December
https://www.nxtbook.com/farran/orthotown/2017November
https://www.nxtbook.com/farran/orthotown/2017October
https://www.nxtbook.com/farran/orthotown/2017September
https://www.nxtbook.com/farran/orthotown/August_2017
https://www.nxtbook.com/farran/orthotown/2017June
https://www.nxtbook.com/farran/orthotown/2017May
https://www.nxtbook.com/farran/orthotown/2017April
https://www.nxtbook.com/farran/orthotown/March2017
https://www.nxtbook.com/farran/orthotown/2017JanFeb
https://www.nxtbook.com/farran/orthotown/2016_December_Orthotown
https://www.nxtbook.com/farran/orthotown/2016November
https://www.nxtbook.com/farran/orthotown/2016October
https://www.nxtbook.com/farran/orthotown/2016september
https://www.nxtbook.com/farran/orthotown/2016august
https://www.nxtbook.com/farran/orthotown/2016june
https://www.nxtbook.com/farran/orthotown/2016may
https://www.nxtbook.com/farran/orthotown/2016april
https://www.nxtbook.com/farran/orthotown/2016march
https://www.nxtbook.com/farran/orthotown/2016february
https://www.nxtbook.com/farran/orthotown/2015december
https://www.nxtbook.com/farran/orthotown/2015november
https://www.nxtbook.com/farran/orthotown/2015october
https://www.nxtbook.com/farran/orthotown/2015september
https://www.nxtbook.com/farran/orthotown/2015august
https://www.nxtbook.com/farran/orthotown/2015june
https://www.nxtbook.com/farran/orthotown/2015may
https://www.nxtbook.com/farran/orthotown/2015april
https://www.nxtbook.com/farran/orthotown/2015march
https://www.nxtbook.com/farran/orthotown/2015february
https://www.nxtbook.com/farran/orthotown/2014december
https://www.nxtbook.com/farran/orthotown/2014november
https://www.nxtbook.com/farran/orthotown/2014october
https://www.nxtbook.com/farran/orthotown/2014september
https://www.nxtbook.com/farran/orthotown/2014august
https://www.nxtbook.com/farran/orthotown/2014june
https://www.nxtbook.com/farran/orthotown/2014may
https://www.nxtbook.com/farran/orthotown/2014april
https://www.nxtbook.com/farran/orthotown/march2014
https://www.nxtbook.com/farran/orthotown/2014february
https://www.nxtbook.com/farran/orthotown/2013december
https://www.nxtbook.com/farran/orthotown/2013november
https://www.nxtbook.com/farran/orthotown/2013october
https://www.nxtbook.com/farran/orthotown/2013september
https://www.nxtbook.com/farran/orthotown/2013august
https://www.nxtbook.com/farran/orthotown/2013june
https://www.nxtbook.com/farran/orthotown/2013may
https://www.nxtbook.com/farran/orthotown/2013april
https://www.nxtbook.com/farran/orthotown/2013march
https://www.nxtbook.com/farran/orthotown/2013janfeb
https://www.nxtbook.com/farran/orthotown/2012december
https://www.nxtbook.com/farran/orthotown/2012november
https://www.nxtbook.com/farran/orthotown/2012october
https://www.nxtbookmedia.com