by Jay Geier Jay Geier is an authority on growing independent practices to keep for a lifetime of revenue or sell for maximum value. He is the founder and CEO of Scheduling Institute, a fi rm that specializes in team training and doctor coaching. To hear more, subscribe to Geier's Private Practice Playbook podcast at podcastfordoctors.com/otown. Bring Out Their Best Steps and metrics that help create effective incentives for your team When I ask practice owners why they don't use incentives as part of their compensation packages, these are the typical responses I receive: * " I can't afford to right now. " * " They're too complicated and time-consuming. " * " I've tried them and they don't work. " * " Incentives are for salespeople and don't apply to an orthodontic team. " However, with proper planning, communication and execution, incentives work extremely well in orthodontic practices. If done right, incentives bring out the best in your people, and are win-wins for both business and employees because everyone comes out ahead. orthotown.com \\ MARCH 2022 61http://www.podcastfordoctors.com/otown http://www.orthotown.com