Orthotown March 2023 - 65
~Vibe~
It's a
5 suggestions for transforming
a generic, sterile practice into
something that feels special
BY DR. COURTNEY BARRY
N
ot a day goes by when a patient doesn't
tell me, " Smile Pop doesn't feel like
an orthodontic office-this feels like
a spa! " This is something I've worked
on intentionally over the years and it came
about because I thought about my own,
underwhelming experience at my dentist's
office growing up. (In short, I hated going to the
dentist.) I also designed Smile Pop to feel like
a welcoming environment for my own selfish
reasons: I'd be spending so many hours of my
life in this office, I wanted it to be an atmosphere
that I, too, enjoyed visiting.
Think about the last time you visited a primary
care office, a hospital or your own dentist
growing up. Picture the bright fluorescent
lighting, the same kind of chairs placed right
next to each other, the chaos around the front
office checkout person, the smell of hand
sanitizer in the air. How does this type of
environment make you feel?
MARCH 2023 | 65 | ORTHOTOWN.COM
http://www.ORTHOTOWN.COM
Orthotown March 2023
Table of Contents for the Digital Edition of Orthotown March 2023
Orthotown March 2023 - Intro
Orthotown March 2023 - Cover1
Orthotown March 2023 - Cover2
Orthotown March 2023 - 1
Orthotown March 2023 - 2
Orthotown March 2023 - 3
Orthotown March 2023 - 4
Orthotown March 2023 - 5
Orthotown March 2023 - 6
Orthotown March 2023 - 7
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Orthotown March 2023 - 33
Orthotown March 2023 - 34
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Orthotown March 2023 - 36
Orthotown March 2023 - 37
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Orthotown March 2023 - 54
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Orthotown March 2023 - 57
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Orthotown March 2023 - 60
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Orthotown March 2023 - 64
Orthotown March 2023 - 65
Orthotown March 2023 - 66
Orthotown March 2023 - 67
Orthotown March 2023 - 68
Orthotown March 2023 - 69
Orthotown March 2023 - 70
Orthotown March 2023 - 71
Orthotown March 2023 - 72
Orthotown March 2023 - Cover3
Orthotown March 2023 - Cover4
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