Orthotown March 2023 - 66

Now, compare that to a favorite place
you like to visit-maybe your local
coffee shop, Soul Cycle studio, spa or
ski chalet. These places stir up a totally
different feeling from that primary care
office setting-they smell different, look
different and just make you feel good.
As the Gen Zers say, " It's a vibe. "
It's up to you to decide what type
of vibe you want to create: A spalike
vibe? A workout studio vibe?
A high-end vibe? When I started to
think about designing my practice,
I wanted to give patients an experience
that was different from many
other offices. I wanted to function like
an orthodontic office, but not give
off the " sterile/white box " feeling of a
dental or medical office.
Before we dive into five actionable
ways you can achieve a spalike, more
tranquil vibe in your orthodontic
practice, I suggest you do an exercise
I tackled when I was thinking about
my own future office: Make a list of
all the little details you like about the
places you love to visit.
I bought myself a tiny Moleskin
notebook and listed the places I loved
to go throughout my workweek-
where I went to relax, burn off some
steam, do some window shopping
MARCH 2023 | 66 | ORTHOTOWN.COM
or just escape the hustle and bustle
of New York. Next, I'd dive deeper:
What exactly about these places is it
that I liked? I listed the smell of the
eucalyptus towels at my Equinox gym,
the signature scented candle that's
always burning at the front desk of the
Soul Cycle studio and the " You've got
this! " neon light that hangs outside the
locker room. I even wrote down the
cute little card that had been pinned
with a mini clothespin to the rim
of my Negroni at Rivyera, a French
restaurant in St. Barts.
Notice that none of these details has
to do with the general services each

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Orthotown March 2023

Table of Contents for the Digital Edition of Orthotown March 2023

Orthotown March 2023 - Intro
Orthotown March 2023 - Cover1
Orthotown March 2023 - Cover2
Orthotown March 2023 - 1
Orthotown March 2023 - 2
Orthotown March 2023 - 3
Orthotown March 2023 - 4
Orthotown March 2023 - 5
Orthotown March 2023 - 6
Orthotown March 2023 - 7
Orthotown March 2023 - 8
Orthotown March 2023 - 9
Orthotown March 2023 - 10
Orthotown March 2023 - 11
Orthotown March 2023 - 12
Orthotown March 2023 - 13
Orthotown March 2023 - 14
Orthotown March 2023 - 15
Orthotown March 2023 - 16
Orthotown March 2023 - 17
Orthotown March 2023 - 18
Orthotown March 2023 - 19
Orthotown March 2023 - 20
Orthotown March 2023 - 21
Orthotown March 2023 - 22
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Orthotown March 2023 - 24
Orthotown March 2023 - 25
Orthotown March 2023 - 26
Orthotown March 2023 - 27
Orthotown March 2023 - 28
Orthotown March 2023 - 29
Orthotown March 2023 - 30
Orthotown March 2023 - 31
Orthotown March 2023 - 32
Orthotown March 2023 - 33
Orthotown March 2023 - 34
Orthotown March 2023 - 35
Orthotown March 2023 - 36
Orthotown March 2023 - 37
Orthotown March 2023 - 38
Orthotown March 2023 - 39
Orthotown March 2023 - 40
Orthotown March 2023 - 41
Orthotown March 2023 - 42
Orthotown March 2023 - 43
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Orthotown March 2023 - 48
Orthotown March 2023 - 49
Orthotown March 2023 - 50
Orthotown March 2023 - 51
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Orthotown March 2023 - 53
Orthotown March 2023 - 54
Orthotown March 2023 - 55
Orthotown March 2023 - 56
Orthotown March 2023 - 57
Orthotown March 2023 - 58
Orthotown March 2023 - 59
Orthotown March 2023 - 60
Orthotown March 2023 - 61
Orthotown March 2023 - 62
Orthotown March 2023 - 63
Orthotown March 2023 - 64
Orthotown March 2023 - 65
Orthotown March 2023 - 66
Orthotown March 2023 - 67
Orthotown March 2023 - 68
Orthotown March 2023 - 69
Orthotown March 2023 - 70
Orthotown March 2023 - 71
Orthotown March 2023 - 72
Orthotown March 2023 - Cover3
Orthotown March 2023 - Cover4
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