Orthotown March 2023 - 67

minute and it didn't require you to be
put on hold by a Karen who may or may
not be having a good day. Is your office
designed to create this same convenience
for new patients-and, just as
important, your existing patients?
I use Tops software in my practice,
Dr. Courtney Barry
incorporated Smile Pop's
brand colors-light pink,
gold and and white-
throughout her Manhattan
orthodontic practice.
which requires my front desk to manually
add patients to our scheduling
template but I didn't let this stop me.
I also use Schedulista online scheduling
to allow patients to schedule
their consults, follow-ups and in-office
whitening appointments at their convenience.
Behind the scenes, I set the
parameters and limitations of which
times patients can book, so I remain
the one in control.
Taking it one step further, if a
place offers, like being a gym, a spin
class studio or a restaurant. They're
all little touches that create a warm,
" Boy, you know how to make me feel
special " sense in their visitors.
OK, enough chatting-let's dive into
it! Here are five tips to help you create
a great vibe in your practice.
Create a consistent
brand atmosphere.
Smile Pop's brand colors are light pink,
gold and white-colors that inspire
feelings of kindness and compassion.
Since Smile Pop opened, we have consistently
burned a Champagne Toast
scented candle from Bath and Body
Works that makes the office smell like
a million bucks. The inspiration came
from that Soul Cycle candle, which I
love smelling every time I walk into
the studio. In addition to smelling
good, it's also in a pink vessel.
Smile Pop also pays a little more for
the cute pink coffee cups in which we
serve our coffee (and as a bonus, the
Nespresso pods are gold-colored).
Our cups were inspired by a local
coffee shop that serves its beverages in
to-go cups with motivational messages
written on them. Do they pay
extra for them? You bet. Is it worth it?
It keeps me coming back, that's for
sure.
We have all-pink Starburst candies
and pink sugar-free bubble gum for
patients to grab on their way out the
door, too. These are little silly things,
but the point is, we are consistently
cute and pink and our patients recognize
it. I believe this shows intention
and attention to detail-both traits
that patients would want from their
orthodontist and their treatment.
Make it easy for patients
to book with you.
Think about how you can easily go
online and reserve a facial, a haircut
or a spin class bike. It takes less than a
MARCH 2023 | 67 | ORTHOTOWN.COM
patient doesn't want to come in for a
scheduled appointment just to pick up
their additional aligners, we created a
QR code for patients to scan at checkout,
which allows them to create their
paid shipping label before they leave.
(And of course we ship those aligners
in our on-brand matte, metallic pink
shipping envelopes.)
Use furniture you might find in
a home or a co-working space.
What is it that you love about your
home? Bring those elements into your
private practice. At Smile Pop, we have
traditional dental chairs and task
lights, but West Elm pendants hang
over the patient chairs to create a
warmer light atmosphere. My waiting
room chairs and tables are all from
West Elm, too, and so are the picture
frames that display my diplomas. My
coffee bar has cute bowls from CB2
and agate coasters from Anthropologie.
We have aromatherapy misting in
our private op with my favorite Capri
Blu scent. We even upgraded the
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Orthotown March 2023

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