many orthodontists resist the idea. It's time to reconsider why Look to open up the landscape of your schedule by knowing which in-person appointments are valuable and could be just as effective if done virtually. Don't look at the virtual appointments as " less than " or as a last resort! You should feel passionate and excited about what you provide patients, and the message your team portrays is what the patient will hear. If you're looking to turn your patients into walking, talking referrals, it's imperative that your team educates and influences your patients' feelings and perceptions about what you offer and provide. The pandemic compelled consumers to shift their expectations more rapidly and completely than has ever been seen. People from orthodontists to adapt or be left behind. Patients have experienced the convenience of virtual appointments in many health care scenarios and now understand the process, see the value in this convenience and expect you as their orthodontist to provide similar options. This builds a stronger patient experience and truly serves your patient's scheduling needs. Not only will virtual care and efficient scheduling support a better patient experience, it also allows you to grow your practice without adding more patient days to your schedule or more staff to your team. When you streamline your appointment protocol and provide virtual visits, your schedule open up significantly. looked inward, elevating relationships and responsibility and reevaluating their priorities about what's important in life. These consumers are changing their buying habits accordingly, and in doing so are creating enormous opportunities for companies that respond by resetting strategies and setting new standards for meeting and exceeding their expectations. A digital workflow is profitable Digital offerings not only serve your patients better, they also allow your practice to grow and increase profits per chair time without adding more patient days or staff to your team.