Orthotown May 2024 - 4

Contributors
BY SAM MITTELSTEADT
When Dr. Mike DePascale ( " Eff icient, Eff ective
Herbst Treatment, " p. 22) underwent orthognathic
surgery several years ago to treat sleep apnea and
correct his retrognathic mandible, " Herbst treatment
was not an option, " he recalls. " But now, I've treated
many cases with the Herbst appliance that I think
lots of orthodontists would've recommended surgery
for-and we've been able to treat them very eff ectively,
in a straightforward way that's comfortable for
patients and doesn't involve all of that recovery from
surgery. That's what makes the cases I treat with
Herbst so meaningful to me. "
DePascale discovered earlier than most how
life-changing braces can be: Almost 25 years ago,
he was trying out a new pogo stick in the family living
room, slipped and " promptly face-planted on the
hardwood floor, hitting teeth-first. " He was rushed to
the emergency room, where it was discovered that
his braces had in fact saved his front teeth.
Dr. Jason Battle says when
his practice implemented
dynamic scheduling,
" My team was very nervous
to veer off the protocol
that all patients must be
scheduled before leaving
the off ice. " When they saw
so many unfilled slots on
MAKING MONEY IS GREAT, BUT NOTHING
IS BETTER THAN MAKING MORE TIME:
TIME FOR FAMILY, TIME FOR IMPROVED
HEALTH, TIME FOR VACATION, TIME FOR
A PASSION OR HOBBY.
a practice schedule that normally was booked straight several
weeks in advance, " they thought our off ice was in full meltdown. "
As Battle explains in his article, " A Dynamic Change " (p. 28),
instead of spending time working on recall appointments that
weren't really necessary, now team members fill diff erent roles
within the off ice, including marketing and creating new patient
capacity. " They weren't worried about being laid off , " he says.
" But as we lost team members through attrition over the years,
we didn't need to replace them " because so much patient communication
is now done virtually.
MAY 2024 |
4 | ORTHOTOWN.COM

http://www.ORTHOTOWN.COM

Orthotown May 2024

Table of Contents for the Digital Edition of Orthotown May 2024

Orthotown May 2024 - Cover1
Orthotown May 2024 - Cover2
Orthotown May 2024 - 1
Orthotown May 2024 - 2
Orthotown May 2024 - 3
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Orthotown May 2024 - Cover3
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