A division of Farran Media real orthodontics for real orthodontists November 2022 * Vol. 15, Issue 9 This Townie, the orthodontic partner in a dual-specialty practice in Queens, says patients today prioritize more than just treatment-they want an experience Dr. Tatiya Ungphakorn p. 34 USING VIDEOS IN MARKETING As Dr. Duncan Brown explains, you can't overlook video's power when it comes to emotional engagement p. 56 THE NEW-PATIENT EXAM Dr. Daniel J. Grob walks through the standard protocol his practice uses for new pediatric patients p. 46