Office Visit hundred options on a keypad, only to then be told the business is closed? Don't subject your patients to the same experience. A call center with live agents allows you to still provide that human touch even when you may not be able to answer a patient's call right away or the practice is closed. 3. TADs and miniscrews. Regardless of whether you place them yourself or refer them out, TADs can be a gamechanger when it comes to treating certain malocclusions. Physics is physics. Newton's third law of motion has and never will change. 4. Clear aligners. If you don't offer this as a treatment option-assuming the patient's malocclusion qualifies, of course-you're disadvantaging your practice against the competition. 5. A professional social media team. As orthodontists, we're busy enough trying to deliver the best-quality 42 NOVEMBER 2022 // orthotown.com patient care; it's impossible to do everything by yourself, especially when you get busy enough. There are only so many hours in a day! Working with a professional team that manages our social media allows us to focus on patient care, knowing we're still building our online presence. Where do you see the profession headed in the next 10 years? Where do you want to be? I believe corporate dentistry is going to become more prevalent in the next 10 years, and that would include orthodontics as well. We will start to slowly but surely look more like the medical model. However, I think-I hope-there will always be a cottage industry for privately owned boutique practices that offer personalized and customized care and treatment.http://www.orthotown.com