Orthotown November 2024 - 30

OFFICE VISIT
genuine glimpse into who you are and
what your practice is like. Stock photos,
generic posts from ad companies and
inauthentic branding can be off-putting.
When you stay true to yourself, it
resonates with your audience and helps
build a genuine connection.
Social media, especially Instagram,
is an incredibly powerful yet often
underutilized tool in orthodontics.
It's become as crucial as having a
website, if not more so. For many
patients, particularly those seeking
orthodontic care, Instagram is now
their go-to platform for finding and
evaluating practices. It provides a way
for patients to not only discover your
practice but also get a sense of what to
expect before they even step through
the door.
Talk to us about your clear aligner
philosophy.
Clear aligners are everything. They
form the cornerstone of my practice
philosophy. They are not just a
treatment option. They're a strategic
asset that enhances smile transformation
outcomes, patient satisfaction
and practice efficiency. Even though
the high lab fees can be daunting,
especially for a startup, the benefits
of incorporating clear aligners into
your practice are substantial and
undeniable.
Patients appreciate the ability to
get their dream smile without the
discomfort of traditional braces.
Although orthodontics may not have
true " emergencies, " incidents requiring
immediate attention can be costly in
terms of chair time, materials, staff
involvement and patient dissatisfaction.
For a startup, managing these
emergencies is even more challenging
when you're not in the office full-time.
Clear aligners significantly reduce the
need for such urgent appointments
and offer greater flexibility in scheduling.
This makes them an invaluable
tool for new practices, helping streamline
operations and improve overall
efficiency.
You've made whitening a focal
point of your practice. What do you
offer and how has it worked out
so far?
Incorporating teeth whitening as a
focal point has surpassed my expectations.
Often, teeth whitening is
perceived as an afterthought in
orthodontics-something patients
think about " after their braces come
off, " typically involving just a syringe
of whitening gel in their Essix retainers.
However, I believe teeth whitening
deserves far more attention and care.
To address this, I developed a
signature teeth-whitening menu
that features an array of in-studio
and take-home options. During a
teeth-whitening smile consultation,
we delve into each patient's whitening
history, smile, smile goals, budget and
lifestyle. This personalized approach
allows us to customize a whitening
plan that ensures we deliver optimal
results in the most efficient and comfortable
way possible.
What's your message to those who
want to start a practice?
Be creative. Be bold. Be patient.
Forge your own path and define your
unique style of practice. Discover what
NOVEMBER 2024 | 30 | ORTHOTOWN.COM
http://www.ORTHOTOWN.COM
Orthotown November 2024

Table of Contents for the Digital Edition of Orthotown November 2024
