Orthotown October 2021 - 56

Fig. 3
WHY
Respond to consumer demand
Edge on competition
Qualify leads
Increase efficiency
Increase conversion rate
Increase website conversion rate
✔
* If the practice's " why " is mainly to
respond to consumer demand, then
the practice should implement the
elements of the virtual consultation
that patients are requesting. This may
vary from region to region. The main
thing to consider is that the practice
is offering the service for the patients
at their request, so a rigid process isn't
appropriate. Ensure that patients can
opt in or opt out to any element, as
long as they're moving forward in the
buying process.
* If the practice's " why " is to gain
an edge on their competition or
increase website conversion rate,
then all they truly need is a virtual
consultation widget. This is the only
component that is public-facing,
leaving the practice to move forward
with their own process internally.
* If the practice's " why " is to qualify
leads or increase conversion
rate, how to implement virtual
consultations varies on the degree
that the orthodontic team would
like to qualify. If chair time is very
limited and the practice needs to
make the most of every single exam,
then all three components should
56 OCTOBER 2021 // orthotown.com
be implemented. But if the practice
simply wants to weed out pricesensitive
shoppers, implementing the
VC widget and qualifying would be
suffi cient.
* If the practice wants to increase
effi ciency, then the fi rst question is
to determine where exactly it needs
to be effi cient. Virtual consultations
increase effi ciency of chair time,
as well as follow-ups after in-offi ce
consultations. However, there is a
large amount of admin work that
comes with implementing various
elements of the virtual consultation.
It's important to consider the
practice's priorities when setting up
the virtual consultation system.
Conclusion
Virtual consultations are here to stay,
but they're not a one-size-fi ts-all solution.
Know why you are implementing them,
and implement only the components that
get you closer to your goals. ■
VC WIDGET
✔
✔
✔
VC QUALIFIER
✔
✔ (Moderate)
✔ (Moderate)
✔ (Moderate)
VC VIDEO APPOINTMENT
✔
✔ (High)
✔ (High)
✔ (High)

http://www.orthotown.com

Orthotown October 2021

Table of Contents for the Digital Edition of Orthotown October 2021

Table of contents
A Voice in the Arena: Orthodontic Work Vs. Orthodontic Words
Industry News
New Products
Poll: Personal Finance
Message Board: Renting From a GP?
Message Board: Spear Article on Expansion
Product Profile: Dolphin Concierge
Product Profile: Braces Academy and OrthoScreening
Industry Insights: No Separators, Perfect Fit — The Future of Banded Appliances
4 Laws That Ensure Better Clinical Photography by Dr. Glenn Krieger
Ad Index
What’s Your Purpose? by Casey Bull
Orthotown October 2021 - Intro
Orthotown October 2021 - Cover1
Orthotown October 2021 - Cover2
Orthotown October 2021 - 1
Orthotown October 2021 - Table of contents
Orthotown October 2021 - 3
Orthotown October 2021 - 4
Orthotown October 2021 - 5
Orthotown October 2021 - 6
Orthotown October 2021 - 7
Orthotown October 2021 - A Voice in the Arena: Orthodontic Work Vs. Orthodontic Words
Orthotown October 2021 - 9
Orthotown October 2021 - 10
Orthotown October 2021 - 11
Orthotown October 2021 - Industry News
Orthotown October 2021 - 13
Orthotown October 2021 - New Products
Orthotown October 2021 - 15
Orthotown October 2021 - Poll: Personal Finance
Orthotown October 2021 - 17
Orthotown October 2021 - Message Board: Renting From a GP?
Orthotown October 2021 - 19
Orthotown October 2021 - 20
Orthotown October 2021 - 21
Orthotown October 2021 - Message Board: Spear Article on Expansion
Orthotown October 2021 - 23
Orthotown October 2021 - 24
Orthotown October 2021 - Product Profile: Dolphin Concierge
Orthotown October 2021 - Product Profile: Braces Academy and OrthoScreening
Orthotown October 2021 - 27
Orthotown October 2021 - Industry Insights: No Separators, Perfect Fit — The Future of Banded Appliances
Orthotown October 2021 - 29
Orthotown October 2021 - 30
Orthotown October 2021 - 31
Orthotown October 2021 - 32
Orthotown October 2021 - 33
Orthotown October 2021 - 34
Orthotown October 2021 - 35
Orthotown October 2021 - 36
Orthotown October 2021 - 37
Orthotown October 2021 - 38
Orthotown October 2021 - 39
Orthotown October 2021 - 40
Orthotown October 2021 - 41
Orthotown October 2021 - 42
Orthotown October 2021 - 43
Orthotown October 2021 - 4 Laws That Ensure Better Clinical Photography by Dr. Glenn Krieger
Orthotown October 2021 - 45
Orthotown October 2021 - 46
Orthotown October 2021 - 47
Orthotown October 2021 - 48
Orthotown October 2021 - 49
Orthotown October 2021 - 50
Orthotown October 2021 - Ad Index
Orthotown October 2021 - What’s Your Purpose? by Casey Bull
Orthotown October 2021 - 53
Orthotown October 2021 - 54
Orthotown October 2021 - 55
Orthotown October 2021 - 56
Orthotown October 2021 - Cover3
Orthotown October 2021 - Cover4
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