Orthotown October 2022 - 32

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Scheduling Institute Gold Membership
and 5-Star Telephone Certification
New patient generation, simplified
New patients are the lifeblood of any orthodontic practice, and a steady
monthly increase is one of three critical components to growing a business.
With the overwhelming majority of new patients calling before scheduling an
appointment, it's imperative to ensure that the team knows how to turn those
calls into new patients.
The gold standard
After 25 years of helping doctors and their teams realize their true potential,
Scheduling Institute's 5-Star Telephone Training Program remains a gold
standard in the industry. This foundational self-implementation program
allows team training to be completed anywhere. Once certified, team members
can turn inbound phone calls into scheduled appointments. On average,
members see an increase of 26% in new patients in just the first 90 days of
implementation.
Specialized courses, workbooks and tools
Once enrolled, team members have access to Scheduling Institute's new
and improved seven-part certification series. These specialized courses,
webinars and audio lessons will educate the team on the five most important
parts of every call, how to seamlessly handle insurance questions, master
telephone conversion strategies and more. Supporting training workbooks
and tools are provided in modules for each enrolled team member to use
and reference through this self-guided training. This training will create a
" five-star " patient experience over the phone and increase new patients and
collections in the practice.
32 OCTOBER 2022 // orthotown.com
Ongoing certification and accountability
Not only do front desk team members learn how to increase new
patients, but as a part of the gold membership, they also are held accountable
monthly through critiqued mystery calls. These reviewed calls will coach
them through additional improvements to reach and maintain certification.
" Training without accountability is just entertainment. "
- Scheduling Institute founder Jay Geier
Proven tracking tools
Gold members enjoy access to multiple tracking templates and online
tools designed to focus themselves and their teams on the numbers that
drive growth. These tools make keeping up with data easy, so the doctor
always knows how the team is performing.
Gold membership for the doctor
Scheduling Institute's gold members worldwide have enjoyed industryleading
new patient growth over the past 25 years. This membership not
only guarantees a risk-free increase in new patients without adding any
additional marketing, but also uncovers the untapped potential in the
practice's front desk team. Gold members also enjoy a consistent feed
of exclusive practice growth content and member resources designed to
sustain long-term results.
For more information and to request a free assessment, visit
schedulinginstitute.com/virtual. n
http://www.schedulinginstitute.com/virtual http://www.orthotown.com
Orthotown October 2022

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