Orthotown October 2022 - 44

Office Visit
showing 100% of the upper teeth; proper
tooth shape; pleasing smile arc; and wide
smile. We try to achieve all five on every
case. This clinical puzzle involves more than
just having a sharp mind and artistic eye;
for best results, doctors must be proficient
with 3D diagnosis and digital treatment
planning; ideal bracket positioning for
pleasing smile arc and display; the Damon
philosophy for wide, full smiles; laser gum
sculpting for proper gum height and shape;
and enamel contouring for symmetrical and
proportional incisal edges and embrasures.
SB: For me, it's the opportunity to treat
patients with very complex interdisciplinary
issues. I get to know these patients and
their families very well during treatment,
which can involve special appliances, extra
appointments and phone calls to numerous
practitioners, as well as TLC and sometimes
a years-long relationship of various phases
of treatment. By the end, I always seem to
have made a special friend for life. That's
very rewarding in the otherwise fast-paced
world of orthodontics, where it often feels
44 OCTOBER 2022 // orthotown.com
like kids are in and out of treatment so
quickly, you don't get to share nearly as
much of their lives with them.
The previous doctor relied on
his longstanding community
ties to get the word out about
his practice and didn't do much
if any marketing. How have you
approached it?
NR: We've developed a strategy that
markets our practice in as many traction
channels as possible. With competition in
every direction, we do all the normal things
everyone else does to encourage internal
referrals from patients and external referrals
from colleagues, as well as Google ads and
SEO, but we also try to get creative.
For example, we've done patient appreciation
events where I hop on our humanpowered
Blender Bike to blend up smoothies
on a corner next to our office in downtown
Hinsdale. The local newspaper came out to
photograph us and write a story, which was
basically free advertising (and also really fun).

http://www.orthotown.com

Orthotown October 2022

Table of Contents for the Digital Edition of Orthotown October 2022

Orthotown October 2022 - 1
Orthotown October 2022 - Cover1
Orthotown October 2022 - Cover2
Orthotown October 2022 - 1
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Orthotown October 2022 - Cover3
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