Orthotown October 2022 - 62
Jay Geier is a world authority
on growing independent
practices to keep for a
lifetime of revenue or sell for
maximum value. He is the
founder and CEO of Scheduling
Institute, a firm specializing
in team training and doctor
coaching to help people live up to their full potential
by uncovering blind spots that hold them back
and limit their growth and profitability. To find
out if your practice would benefit from investing
in team training, take the 5-Star Challenge at
fivestarchallenge.com/otown.
Fight Off These
A
by Jay Geier
s a specialist, you tend to be more enamored with the latest
technology and equipment than a general dentist would be
(although plenty of them also go overboard). Technology
that increases your efficiency and production or improves
the patient experience is a wise investment with a positive ROI; in fact,
space and equipment is one of the essential five pillars around which
we coach clients on growth strategies. But when the latest equipment
and gadgets are just new toys to use, this is not money well spent-
especially if it's in lieu of training your team in ways specifically designed
to grow the practice.
Every practice owner knows their team members need to be
trained. Just as you need the necessary training and ongoing CE to
treat patients, your administrative team needs to be trained to do
their job and continuously improve through ongoing training. Their
job is to work as a high-performing unit that keeps patient service and
convenience in mind-to communicate and connect with patients,
expertly handle phone calls and appointments, execute efficient processes,
and deliver the best end-to-end service experience possible on
the phone and on-site.
Why don't more practice owners invest in training so everyone can
do a better job to benefit the patient, practice, team and individual? The
answer is fear. Having worked with thousands of practice owners over
more than 25 years, we've identified five common fear factors:
62 OCTOBER 2022 // orthotown.com
http://www.fivestarchallenge.com/otown
http://www.orthotown.com
Orthotown October 2022
Table of Contents for the Digital Edition of Orthotown October 2022
Orthotown October 2022 - 1
Orthotown October 2022 - Cover1
Orthotown October 2022 - Cover2
Orthotown October 2022 - 1
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Orthotown October 2022 - Cover3
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