Orthotown October 2023 - 36

OFFICE VISIT
a review? " This can and should be said
by any person or position in the office.
What kind of cases
excite you the most?
My favorite cases to treat are anterior
open-bite cases. (See example below.)
Not only can we completely change
the smile and macroaesthetics of these
patients, but you give them the ability
to adequately function, which they've
never had before. These patients come
into our offices having never used
their front teeth during mastication,
and when you're complete with treatment,
they're delighted to bite into a
burger for the first time.
One thing your practice
does exceptionally well is
generating authentic reviews.
What's your process?
The most important part of generating
reviews is making sure your team
understands your office, its mission
and its vision. If you can get them
pumped up about why your office is so
incredible, they're more likely to be on
fire to get patients to share their experiences.
If it just feels like a chore they
don't care about, and they're not on
board with your office vibe, they won't
do it even if you entice them with
money. (That being said, once they
understand why reviews are important
for growth, a small bonus for each
successful review received can really
be a strong incentive for your staff!)
A great tip I heard from Dr. Dovi
Prero is to never let a compliment fade
away into oblivion. If you're doing your
job well, you will inevitably receive
compliments: " Your office is beautiful, "
" Your front desk team was so nice, "
" The doctor really took the time to
answer my questions, " etc. When a
OCTOBER 2023 | 36 | ORTHOTOWN.COM
patient offers that compliment, reply,
" Thank you so much, we're so happy
you enjoyed or appreciated that. Can
I ask a small favor? It would mean
so much to us if you'd share your
thoughts so people who haven't met
us can see what the process is like.
Would it be possible for me to send
you a text message with a link to write
Before
You have a consultant come in
every other week. What did he
do for your practice?
Coming out of residency, I felt comfortable
with the clinical task of
aligning patients' teeth, and I naturally
feel comfortable connecting with
and developing relationships with
After
TOP PHOTO: COURTESY OF BRUCE LEN
http://www.ORTHOTOWN.COM

Orthotown October 2023

Table of Contents for the Digital Edition of Orthotown October 2023

Orthotown October 2023 - Cover1
Orthotown October 2023 - Cover2
Orthotown October 2023 - 1
Orthotown October 2023 - 2
Orthotown October 2023 - 3
Orthotown October 2023 - 4
Orthotown October 2023 - 5
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Orthotown October 2023 - Cover3
Orthotown October 2023 - Cover4
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