Orthotown October 2023 - 55

Madness!
Refer
Strategies for diversifying your patient referral sources
BY CASEY BULL
O
rthodontic practices thrive
on a steady influx of referrals
and while various sources
contribute to this stream, a
well-balanced approach can make all
the difference. In this article, I'll delve
into a comprehensive patient referral
strategy that not only recapitulates
key insights from previous discussions
but also introduces a tried-and-true
method to amplify referrals through
positive online reviews.
Diversity in referral sources is the
cornerstone of a robust orthodontic
practice. The ideal distribution comprises
25% each from family referrals,
dental professionals, digital marketing
efforts and community wordof-mouth.
This balanced approach
ensures a consistent stream of new
patients while mitigating the risks
associated with relying heavily on any
single source. However, maintaining
this equilibrium requires a strategic
focus on each referral avenue.
Maximizing patient referrals
Patient referrals stand out as a paramount
source of new patients. Encouraging
every patient to refer just one
friend or family member can significantly
boost your practice's growth.
Imagine a scenario where each patient
brings in another-this virtuous cycle
can sustain your patient load indefinitely.
To achieve this, consider these
top three strategies:
1. Deliver exceptional customer
service. A cornerstone of patient
referral success is delivering an
exceptional customer experience.
At every touchpoint, from the
first interaction to posttreatment
follow-ups, strive for excellence.
Mediocre experiences are unlikely
to lead to referrals, even with
incentives. Conduct a quick
analysis of strengths, weaknesses,
opportunities and threats to
identify areas for improvement in
communication and convenience.
OCTOBER 2023 | 55 | ORTHOTOWN.COM
Enhance phone etiquette, personalized
communication, proactive
outreach and friendliness across
all interactions.
Consider the realm of social
psychology. Referring a friend
entails an implicit endorsement
of your practice. This act
involves a measure of social risk,
because the patient's reputation
could be affected by the
referred individual's experience,
cost and satisfaction. Thus,
the patient must feel that their
journey with your practice is
remarkable and worth endorsing.
Communicate warmth, professionalism
and genuine concern
at every touchpoint to create a
client-turned-advocate.
2. Leverage family discounts.
Family referrals can be a potent
source of new patients, and
leveraging family discounts can
magnify their impact. Integrate

http://www.ORTHOTOWN.COM

Orthotown October 2023

Table of Contents for the Digital Edition of Orthotown October 2023

Orthotown October 2023 - Cover1
Orthotown October 2023 - Cover2
Orthotown October 2023 - 1
Orthotown October 2023 - 2
Orthotown October 2023 - 3
Orthotown October 2023 - 4
Orthotown October 2023 - 5
Orthotown October 2023 - 6
Orthotown October 2023 - 7
Orthotown October 2023 - 8
Orthotown October 2023 - 9
Orthotown October 2023 - 10
Orthotown October 2023 - 11
Orthotown October 2023 - 12
Orthotown October 2023 - 13
Orthotown October 2023 - 14
Orthotown October 2023 - 15
Orthotown October 2023 - 16
Orthotown October 2023 - 17
Orthotown October 2023 - 18
Orthotown October 2023 - 19
Orthotown October 2023 - 20
Orthotown October 2023 - 21
Orthotown October 2023 - 22
Orthotown October 2023 - 23
Orthotown October 2023 - 24
Orthotown October 2023 - 25
Orthotown October 2023 - 26
Orthotown October 2023 - 27
Orthotown October 2023 - 28
Orthotown October 2023 - 29
Orthotown October 2023 - 30
Orthotown October 2023 - 31
Orthotown October 2023 - 32
Orthotown October 2023 - 33
Orthotown October 2023 - 34
Orthotown October 2023 - 35
Orthotown October 2023 - 36
Orthotown October 2023 - 37
Orthotown October 2023 - 38
Orthotown October 2023 - 39
Orthotown October 2023 - 40
Orthotown October 2023 - 41
Orthotown October 2023 - 42
Orthotown October 2023 - 43
Orthotown October 2023 - 44
Orthotown October 2023 - 45
Orthotown October 2023 - 46
Orthotown October 2023 - 47
Orthotown October 2023 - 48
Orthotown October 2023 - 49
Orthotown October 2023 - 50
Orthotown October 2023 - 51
Orthotown October 2023 - 52
Orthotown October 2023 - 53
Orthotown October 2023 - 54
Orthotown October 2023 - 55
Orthotown October 2023 - 56
Orthotown October 2023 - Cover3
Orthotown October 2023 - Cover4
https://www.nxtbook.com/farran/orthotown/orthotown-november-2024
https://www.nxtbook.com/farran/orthotown/orthotown-october-2024
https://www.nxtbook.com/farran/orthotown/orthotown-september-2024
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2024
https://www.nxtbook.com/farran/orthotown/orthotown-june-2024
https://www.nxtbook.com/farran/orthotown/orthotown-may-2024
https://www.nxtbook.com/farran/orthotown/orthotown-april-2024
https://www.nxtbook.com/farran/orthotown/orthotown-march-24
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2024
https://www.nxtbook.com/farran/orthotown/orthotown-december-2023
https://www.nxtbook.com/farran/orthotown/orthotown-november-2023
https://www.nxtbook.com/farran/orthotown/orthotown-october-2023
https://www.nxtbook.com/farran/orthotown/orthotown-september-2023
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2023
https://www.nxtbook.com/farran/orthotown/orthotown-june-2023
https://www.nxtbook.com/farran/orthotown/orthotown-may-2023
https://www.nxtbook.com/farran/orthotown/orthotown-april-2023
https://www.nxtbook.com/farran/orthotown/orthotown-march-2023
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2023
https://www.nxtbook.com/farran/orthotown/orthotown-december-2022
https://www.nxtbook.com/farran/orthotown/orthotown-november-2022
https://www.nxtbook.com/farran/orthotown/orthotown-october-2022
https://www.nxtbook.com/farran/orthotown/orthotown-september-2022
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2022
https://www.nxtbook.com/farran/orthotown/orthotown-june-2022
https://www.nxtbook.com/farran/orthotown/orthotown-may-2022
https://www.nxtbook.com/farran/orthotown/orthotown-april-2022
https://www.nxtbook.com/farran/orthotown/orthotown-march-2022
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2022
https://www.nxtbook.com/farran/orthotown/orthotown-december-2021
https://www.nxtbook.com/farran/orthotown/orthotown-november-2021
https://www.nxtbook.com/farran/orthotown/orthotown-october-2021
https://www.nxtbook.com/farran/orthotown/orthotown-september-2021
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2021
https://www.nxtbook.com/farran/orthotown/orthotown-june-2021
https://www.nxtbook.com/farran/orthotown/orthotown-april-2021
https://www.nxtbook.com/farran/orthotown/orthotown-march-2021
https://www.nxtbook.com/farran/orthotown/2021JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/December2020
https://www.nxtbook.com/farran/orthotown/2020November
https://www.nxtbook.com/farran/orthotown/2020October
https://www.nxtbook.com/farran/orthotown/2020September
https://www.nxtbook.com/farran/orthotown/2020JulyAugust
https://www.nxtbook.com/farran/orthotown/2020June
https://www.nxtbook.com/farran/orthotown/2020May
https://www.nxtbook.com/farran/orthotown/2020April
https://www.nxtbook.com/farran/orthotown/2020March
https://www.nxtbook.com/farran/orthotown/2020JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/2019December
https://www.nxtbook.com/farran/orthotown/2019November
https://www.nxtbook.com/farran/orthotown/2019October
https://www.nxtbook.com/farran/orthotown/2019September
https://www.nxtbook.com/farran/orthotown/2019JulyAugust
https://www.nxtbook.com/farran/orthotown/2019June
https://www.nxtbook.com/farran/orthotown/2019May
https://www.nxtbook.com/farran/orthotown/2019April
https://www.nxtbook.com/farran/orthotown/2019March
https://www.nxtbook.com/farran/orthotown/2019JanFeb
https://www.nxtbook.com/farran/orthotown/2018December
https://www.nxtbook.com/farran/orthotown/2018November
https://www.nxtbook.com/farran/orthotown/2018October
https://www.nxtbook.com/farran/orthotown/2018September
https://www.nxtbook.com/farran/orthotown/2018August
https://www.nxtbook.com/farran/orthotown/2018June
https://www.nxtbook.com/farran/orthotown/2018May
https://www.nxtbook.com/farran/orthotown/2018April
https://www.nxtbook.com/farran/orthotown/2018March
https://www.nxtbook.com/farran/orthotown/2018February
https://www.nxtbook.com/farran/orthotown/2017December
https://www.nxtbook.com/farran/orthotown/2017November
https://www.nxtbook.com/farran/orthotown/2017October
https://www.nxtbook.com/farran/orthotown/2017September
https://www.nxtbook.com/farran/orthotown/August_2017
https://www.nxtbook.com/farran/orthotown/2017June
https://www.nxtbook.com/farran/orthotown/2017May
https://www.nxtbook.com/farran/orthotown/2017April
https://www.nxtbook.com/farran/orthotown/March2017
https://www.nxtbook.com/farran/orthotown/2017JanFeb
https://www.nxtbook.com/farran/orthotown/2016_December_Orthotown
https://www.nxtbook.com/farran/orthotown/2016November
https://www.nxtbook.com/farran/orthotown/2016October
https://www.nxtbook.com/farran/orthotown/2016september
https://www.nxtbook.com/farran/orthotown/2016august
https://www.nxtbook.com/farran/orthotown/2016june
https://www.nxtbook.com/farran/orthotown/2016may
https://www.nxtbook.com/farran/orthotown/2016april
https://www.nxtbook.com/farran/orthotown/2016march
https://www.nxtbook.com/farran/orthotown/2016february
https://www.nxtbook.com/farran/orthotown/2015december
https://www.nxtbook.com/farran/orthotown/2015november
https://www.nxtbook.com/farran/orthotown/2015october
https://www.nxtbook.com/farran/orthotown/2015september
https://www.nxtbook.com/farran/orthotown/2015august
https://www.nxtbook.com/farran/orthotown/2015june
https://www.nxtbook.com/farran/orthotown/2015may
https://www.nxtbook.com/farran/orthotown/2015april
https://www.nxtbook.com/farran/orthotown/2015march
https://www.nxtbook.com/farran/orthotown/2015february
https://www.nxtbook.com/farran/orthotown/2014december
https://www.nxtbook.com/farran/orthotown/2014november
https://www.nxtbook.com/farran/orthotown/2014october
https://www.nxtbook.com/farran/orthotown/2014september
https://www.nxtbook.com/farran/orthotown/2014august
https://www.nxtbook.com/farran/orthotown/2014june
https://www.nxtbook.com/farran/orthotown/2014may
https://www.nxtbook.com/farran/orthotown/2014april
https://www.nxtbook.com/farran/orthotown/march2014
https://www.nxtbook.com/farran/orthotown/2014february
https://www.nxtbook.com/farran/orthotown/2013december
https://www.nxtbook.com/farran/orthotown/2013november
https://www.nxtbook.com/farran/orthotown/2013october
https://www.nxtbook.com/farran/orthotown/2013september
https://www.nxtbook.com/farran/orthotown/2013august
https://www.nxtbook.com/farran/orthotown/2013june
https://www.nxtbook.com/farran/orthotown/2013may
https://www.nxtbook.com/farran/orthotown/2013april
https://www.nxtbook.com/farran/orthotown/2013march
https://www.nxtbook.com/farran/orthotown/2013janfeb
https://www.nxtbook.com/farran/orthotown/2012december
https://www.nxtbook.com/farran/orthotown/2012november
https://www.nxtbook.com/farran/orthotown/2012october
https://www.nxtbookmedia.com