Inside Departments 6 | CONTRIBUTORS 12 | POLL: TREATMENT PLANNING 34 | A SMILE TRANSFORMED Drs. Dustin Burleson and Brandon Simister showcase how 3D printing significantly enhances orthodontic treatment for a patient with cleft lip and palate, addressing treatment planning, bracket placement, indirect bonding trays and presurgical splint fabrication. 24 | PRODUCT PROFILE: EDGE CLOUD 48 | AD INDEX Column A VOICE IN THE ARENA 8 | A CASE FOR 38 | MEET PATIENTS WHERE THEY ARE Dr. Andrew Trosien explains the importance of simplicity, tracking and accountability when it comes to communicating with patients and team members about treatments, appointments and more. 'OUTSIDE-IN' Editorial director Dr. Chad Foster shares a case in which examining the patient photos and images from " outside-in " led to interesting treatment options. Message Boards 44 | INTERNAL REFERRALS Practice management consultant Michelle Shimmin dives into the components of a successful internal referral strategy. 14 | TOUGH TRANSFER CASE A doc weighs taking on a tricky case and other Townies provide commentary. 16 | MY 'OPTIONAL' PHASE I A young patient's case presents an opportunity for a Phase I conversation. OCTOBER 2024 | 4 | ORTHOTOWN.COMhttp://www.ORTHOTOWN.COM