Orthotown September 2021 - 4
in this issue: contents
Special Section
Startup Showcase
Many of today's innovations in orthodontics are coming from within the specialty,
including advances in lingual archwires and fully customized indirect bonding systems
that allow doctors to 3D-print trays in-house. We asked three of the newest innovators in
the fi eld to compare and contrast their product offerings, and to share case studies that
illustrate how their treatments work.
38
FEATURES
C30
uspid Substitutions
Dr. Robert " Tito " Norris shares techniques
for predictable excellence when using
a cuspid to replace a missing maxillary
lateral incisor. His step-by-step guide is
accompanied by a case study, and key
considerations to optimize the aesthetics
and function of this treatment option.
K46
H54ow's Your (Financial) Health?
In this fi nancial health checkup, Scheduling
Institute founder Jay Geier discusses
the three most important areas of an
orthodontic practice that owners need to
invest in for positive returns.
eep Your Story Straight
When it comes to employee separations,
fi rings are, by far, the riskiest. HR expert
Paul Edwards explains how practice owners
can help control the narrative of employee
termination through preventive action, risk
assessment and accurate communication.
4 SEPTEMBER 2021 // orthotown.com
C60over Your Assets
An orthodontic practice needs layers of
cybersecurity protection to keep it safe.
With the right plan in place, the layers
perform like a moat and walls around a
castle: Each obstacle might not be able to
completely prevent an attack on its own,
but together they should slow attackers
enough to be noticed and dealt with.
DEPARTMENTS
8
A Voice in the Arena
Champion What Your Patients Want
Orthotown editorial director Dr. Chad Foster
shares why it's important to focus on
aesthetics during in the new-patient exam.
12
14
16
26
28
29
64
Industry News
New Products
Poll: Digital Imaging
Product Profi le:
Memotain
Product Profi le:
3M Clarity Aligners Flex + Force
Product Profi le:
GT-Flex Pro Thermoforming Plastic
Ad Index
MESSAGE BOARDS
from orthotown.com
C20inch Back Vs. Tying Back
of the Stainless Steel Wire
Different techniques for wire placement.
P22lacement of Orthodontic Elastic
Modules, O-Rings, Donuts
Townies talk elastic ties, which method
works best, and why.
S24terilization for Startup
A Townie asks peers which sterilizer makes
the most sense for a brand-new offi ce.
http://www.orthotown.com
Orthotown September 2021
Table of Contents for the Digital Edition of Orthotown September 2021
Table of contents
A Voice in the Arena: Champion What Your Patients Want
Industry News
New Products
Poll: Digital Imaging
Message Board: Cinch Back Vs. Tying Back of the Stainless Steel Wire
Message Board: Placement of Orthodontic Elastic Modules, O-Rings, Donuts
Message Board: Sterilization for Startup
Product Profile: Memotain
Product Profile: 3M Clarity Aligners Flex + Force
Product Profile: GT-Flex Pro Thermoforming Plastic
Cuspid Substitutions by Dr. Robert “Tito” Norris
Special Section: Startup Showcase
Keep Your Story Straight by Paul Edwards
How’s Your (Financial) Health? by Jay Geier
Cover Your Assets by Tom Jewkes and Dan Gavin
Ad Index
Orthotown September 2021 - Intro
Orthotown September 2021 - Cover1
Orthotown September 2021 - Cover2
Orthotown September 2021 - 1
Orthotown September 2021 - 2
Orthotown September 2021 - 3
Orthotown September 2021 - Table of contents
Orthotown September 2021 - 5
Orthotown September 2021 - 6
Orthotown September 2021 - 7
Orthotown September 2021 - A Voice in the Arena: Champion What Your Patients Want
Orthotown September 2021 - 9
Orthotown September 2021 - 10
Orthotown September 2021 - 11
Orthotown September 2021 - Industry News
Orthotown September 2021 - 13
Orthotown September 2021 - New Products
Orthotown September 2021 - 15
Orthotown September 2021 - Poll: Digital Imaging
Orthotown September 2021 - 17
Orthotown September 2021 - 18
Orthotown September 2021 - 19
Orthotown September 2021 - Message Board: Cinch Back Vs. Tying Back of the Stainless Steel Wire
Orthotown September 2021 - 21
Orthotown September 2021 - Message Board: Placement of Orthodontic Elastic Modules, O-Rings, Donuts
Orthotown September 2021 - 23
Orthotown September 2021 - Message Board: Sterilization for Startup
Orthotown September 2021 - 25
Orthotown September 2021 - Product Profile: Memotain
Orthotown September 2021 - 27
Orthotown September 2021 - Product Profile: 3M Clarity Aligners Flex + Force
Orthotown September 2021 - Product Profile: GT-Flex Pro Thermoforming Plastic
Orthotown September 2021 - Cuspid Substitutions by Dr. Robert “Tito” Norris
Orthotown September 2021 - 31
Orthotown September 2021 - 32
Orthotown September 2021 - 33
Orthotown September 2021 - 34
Orthotown September 2021 - 35
Orthotown September 2021 - 36
Orthotown September 2021 - 37
Orthotown September 2021 - Special Section: Startup Showcase
Orthotown September 2021 - 39
Orthotown September 2021 - 40
Orthotown September 2021 - 41
Orthotown September 2021 - 42
Orthotown September 2021 - 43
Orthotown September 2021 - 44
Orthotown September 2021 - 45
Orthotown September 2021 - Keep Your Story Straight by Paul Edwards
Orthotown September 2021 - 47
Orthotown September 2021 - 48
Orthotown September 2021 - 49
Orthotown September 2021 - 50
Orthotown September 2021 - 51
Orthotown September 2021 - 52
Orthotown September 2021 - 53
Orthotown September 2021 - How’s Your (Financial) Health? by Jay Geier
Orthotown September 2021 - 55
Orthotown September 2021 - 56
Orthotown September 2021 - 57
Orthotown September 2021 - 58
Orthotown September 2021 - 59
Orthotown September 2021 - Cover Your Assets by Tom Jewkes and Dan Gavin
Orthotown September 2021 - 61
Orthotown September 2021 - 62
Orthotown September 2021 - 63
Orthotown September 2021 - Ad Index
Orthotown September 2021 - Cover3
Orthotown September 2021 - Cover4
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