Orthotown September 2021 - 55
GOAL CHECKUP
Ideally, you set quarterly goals at the beginning of the year for
all your key performance metrics-revenue, production, collections,
referrals, new patients-and track progress to easily assess where you
are, compared with where you want to be, by the end of second quarter.
If you set only annual goals and were pleased to be " halfway there "
by summer, don't assume the remaining six months will mirror the
first six. Quarters differ and circumstances change. If you're not sure
where you should be at this point, it's well worth some thought and
simple calculations to come up with fourth-quarter goals based on
where you are now. Then, do a better job of tracking progress. Even if
you miss your goals, you'll do better just because you're paying more
attention. You also won't be surprised at the end of the year.
If you exceeded your midyear goals, congratulations! That means
you have unexpected revenue you can put to excellent
use to build on your momentum. Assess what worked
and reinvest in those efforts to generate an even
higher level of return. A few examples:
Was a particular marketing campaign highly
successful? For minimal investment, you could
send this as-is to a larger audience, or tweak
slightly and send to a different target audience.
Did team training increase case acceptance?
Schedule another training ASAP-this time on
delivering a superior patient experience or new-patient
generation. Maybe you have it planned for next year, but
why wait when you know training more than pays for
itself with increased revenue?
Did you add a team member and already see a
positive return? Assess the return on investing in
another team member sooner than later.
If, however, you fell short of goals, a common
mistake by many business owners is to cut expenses
without assessing which investments generate a positive
return. Such a knee-jerk reaction just exacerbates a
negative situation and drives results further down.
Instead, reset goals if necessary, recommit to doing
what it takes to meet them and take full advantage of
the remaining months by investing in low- and no-cost
strategies that will improve results quickly.
orthotown.com \\ SEPTEMBER 2021 55
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Orthotown September 2021
Table of Contents for the Digital Edition of Orthotown September 2021
Table of contents
A Voice in the Arena: Champion What Your Patients Want
Industry News
New Products
Poll: Digital Imaging
Message Board: Cinch Back Vs. Tying Back of the Stainless Steel Wire
Message Board: Placement of Orthodontic Elastic Modules, O-Rings, Donuts
Message Board: Sterilization for Startup
Product Profile: Memotain
Product Profile: 3M Clarity Aligners Flex + Force
Product Profile: GT-Flex Pro Thermoforming Plastic
Cuspid Substitutions by Dr. Robert “Tito” Norris
Special Section: Startup Showcase
Keep Your Story Straight by Paul Edwards
How’s Your (Financial) Health? by Jay Geier
Cover Your Assets by Tom Jewkes and Dan Gavin
Ad Index
Orthotown September 2021 - Intro
Orthotown September 2021 - Cover1
Orthotown September 2021 - Cover2
Orthotown September 2021 - 1
Orthotown September 2021 - 2
Orthotown September 2021 - 3
Orthotown September 2021 - Table of contents
Orthotown September 2021 - 5
Orthotown September 2021 - 6
Orthotown September 2021 - 7
Orthotown September 2021 - A Voice in the Arena: Champion What Your Patients Want
Orthotown September 2021 - 9
Orthotown September 2021 - 10
Orthotown September 2021 - 11
Orthotown September 2021 - Industry News
Orthotown September 2021 - 13
Orthotown September 2021 - New Products
Orthotown September 2021 - 15
Orthotown September 2021 - Poll: Digital Imaging
Orthotown September 2021 - 17
Orthotown September 2021 - 18
Orthotown September 2021 - 19
Orthotown September 2021 - Message Board: Cinch Back Vs. Tying Back of the Stainless Steel Wire
Orthotown September 2021 - 21
Orthotown September 2021 - Message Board: Placement of Orthodontic Elastic Modules, O-Rings, Donuts
Orthotown September 2021 - 23
Orthotown September 2021 - Message Board: Sterilization for Startup
Orthotown September 2021 - 25
Orthotown September 2021 - Product Profile: Memotain
Orthotown September 2021 - 27
Orthotown September 2021 - Product Profile: 3M Clarity Aligners Flex + Force
Orthotown September 2021 - Product Profile: GT-Flex Pro Thermoforming Plastic
Orthotown September 2021 - Cuspid Substitutions by Dr. Robert “Tito” Norris
Orthotown September 2021 - 31
Orthotown September 2021 - 32
Orthotown September 2021 - 33
Orthotown September 2021 - 34
Orthotown September 2021 - 35
Orthotown September 2021 - 36
Orthotown September 2021 - 37
Orthotown September 2021 - Special Section: Startup Showcase
Orthotown September 2021 - 39
Orthotown September 2021 - 40
Orthotown September 2021 - 41
Orthotown September 2021 - 42
Orthotown September 2021 - 43
Orthotown September 2021 - 44
Orthotown September 2021 - 45
Orthotown September 2021 - Keep Your Story Straight by Paul Edwards
Orthotown September 2021 - 47
Orthotown September 2021 - 48
Orthotown September 2021 - 49
Orthotown September 2021 - 50
Orthotown September 2021 - 51
Orthotown September 2021 - 52
Orthotown September 2021 - 53
Orthotown September 2021 - How’s Your (Financial) Health? by Jay Geier
Orthotown September 2021 - 55
Orthotown September 2021 - 56
Orthotown September 2021 - 57
Orthotown September 2021 - 58
Orthotown September 2021 - 59
Orthotown September 2021 - Cover Your Assets by Tom Jewkes and Dan Gavin
Orthotown September 2021 - 61
Orthotown September 2021 - 62
Orthotown September 2021 - 63
Orthotown September 2021 - Ad Index
Orthotown September 2021 - Cover3
Orthotown September 2021 - Cover4
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