Orthotown September 2022 - 37

Office Visit
What was the turning point?
A dentist friend of mine suggested I
check out Jay Geier's Scheduling Institute,
and it was a great fit for me. I still wanted to
grow my practice and fix the internal staffing
issues I had, and I needed real solutions.
It was expensive to join, but ended up
being a great decision. We doubled our
practice in three years and have developed
an amazing culture.
I also learned a lot about myself-
I learned I was the problem in the practice!
I expected team members to be successful
without giving them the tools to be successful.
I'd tell them to do something and would get
mad if they didn't do it the way I expected.
It's very different now-I'm more engaged in
my team and giving them the tools they need.
Another thing that was a turning point
was that I embraced aligners. I wasn't crazy
about aligner therapy, but we must embrace
it to remain competitive.
The biggest point from a clinical perspective
was switching to the Stride bracket
system by KLOwen.
To me, this was like finding the Holy
Grail. It's like the technological change
of going from horse-drawn carriages to
motorized vehicles. Now, for the first time,
I have control over the first-, second- and
third-order positioning. The indirect
bonding trays are incredibly easy to use,
which significantly reduces the possibility
of human error. The vertical height of the
slot is 0.0195 inches, so there are only 3 or
4 degrees of play.
Let's go back to the
beginning. How did you
get into the profession?
I was in college in the business management
program. One day in my third
year, I decided I wanted to be in my own
business and not work for a corporation.
I got a phone book out and looked at all
occupations. Dentistry seemed like a good
match: I liked interacting with people and
really enjoyed working with my hands. I
wanted a profession that was lucrative and
allowed for a lot of autonomy.
Over the years, my purpose in my
practice has morphed into something much
more intentional. We are very community
oriented and hold charitable fundraising
events to give back to our community. We

Orthotown September 2022

Table of Contents for the Digital Edition of Orthotown September 2022

Orthotown September 2022 - Intro
Orthotown September 2022 - Cover1
Orthotown September 2022 - Cover2
Orthotown September 2022 - 1
Orthotown September 2022 - 2
Orthotown September 2022 - 3
Orthotown September 2022 - 4
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Orthotown September 2022 - Cover3
Orthotown September 2022 - Cover4
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