4 INTRO Our Members Allocation of Time 41% 25% Business Tasks 27% Personnel Maintenance Tasks Purchase Process Involvement Significant Influence Final Decision Maker Management Tasks Provide Initial Recommendation 7% Other Tasks Demographics 94 47 86 49 77 Accessories Chemicals Outside of Work Interests 78 % drive a truck or SUV for personal use Equipment 67 53 Fertilizer % enjoy DIY projects % watch pro golf on TV often or very often Seed 64 82 % go fishing % play golf 20 % have used the internet for research before purchasing % own their own homes % earned an associate's degree or higher % earned a bachelor's degree Average age Average staff size including full-time & temporary employees