SPONSORED CONTENT THRIVE OOR SURVIVE R SURVIVE Thriving instead of Surviving in today's role as an Athletic Administrator What do we need to improve regarding the balance of athletic administration? In this Edition of Thrive: SELLING THE PASSION The Future of Athletic Fundraising THE POWER OF ONE What makes athletic administrators special. It must be in their DNA! FINDING QUALITY COACHES Recruitment, Retention, & Evaluation in Today's Sports Culture COURTESY OF SCOTT GARVIS C.M.A.A. AD LESSONS LEARNED 10 Lessons I've Learned Creating Allies Parent Relations The DNA of an AD