March/April 2022 - 78

ADVERTISEMENT
Digital Video Boards Can Provide More
Than Gameday Excitement
Incorporating digital LED video boards in a school
stadium, arena or gymnasium can enhance everything
from the student experience to school revenue. In fact,
there are three key components that contribute to
successful use of display:
1. Entertaining fans
2. Generating revenue
3. Enhancing student education
While these three areas can be mutually exclusive,
implementing all three can provide your district with
amazing opportunities for your community, staff, and
students. Each aspect is important as you try to gain a
consensus for your district to purchase a video board
system. You want to make sure you purchase the correct
system and choose the right vendor.
ENTERTAINMENT
Here are a few ways that LED video boards can keep
fans entertained:
* Add new content through student created files or
purchasing a new catalog of animations through the
Daktronics Creative Services team to freshen up your
display at the beginning of a school year.
* Implement a theme night. The options are countless.
* Out-of-town scores. Use a real-time data feed to
connect to the scores of key competitors, other district
team, or even professional sports teams.
* Provide a photo and video recap of first half. Show
photos of players, coaches, cheerleaders, student
managers, media crew and crowd shots from the first
half of the game during halftime. This can also include a
statistical summary, using DakStats software.
* Highlight other activities and events. There's a
lot going on, even during a pandemic. Showcase the
accomplishments of other school sports teams. You
can also promote students' musical talents as another
example.
REVENUE
While some schools may hold back when it comes to
moving forward with their own video boards, the right
sponsorships can pay for their installation, and even
generate additional
revenue. Sadly, schools
only reach their full
sponsorship potential a
third of the time. In fact,
the average school leaves
$300,000 on the table over
a 10-year period.
Static and dynamic
advertising from sponsors
of a video display can
generate revenue, and
it can be an extremely
simple process. For
example, Daktronics
Sports Marketing is a
free service to any school
that purchases a video
display from Daktronics.
They work with schools
to secure sponsors, who
also benefit by getting
their name in front of
high school audiences.
Schools that partner with
DSM average $40,000 in
revenue per year, which can quickly pay for the video
board, and even provide extra revenue for the school
and students for many years.
Schools also have options when it comes to financing
their scoring systems, from leasing and co-ops to lowinterest
loans.
EDUCATION
Students who engage in co-curricular and extracurricular
activities engage more, get higher test scores, and have
a higher graduation rate. They can learn how to work
individually and with a team, they have higher selfconfidence,
and they're much more likely to attend school.
With the rise of CTE courses, teachers can use Daktronics
Event Production Curriculum to provide opportunities for
students to learn video production operations in high school
by working with their school's digital display.
Whether you're teaching in large classroom settings, in
smaller groups, or even remotely, students can prepare for
game day. There are many ways to keep them active, and
interactive, such as:
* Creating graphics and content to build excitement
* Working with sponsors to develop ads
* Building athlete features with interviews and stats
* Letting them come up with their own ideas
* Observing what other schools are doing
By learning technical terminology and production skills on
Daktronics video display equipment, students will be able
to move straight into collegiate-level display. Daktronics
Crew Connect makes that process even more seamless
by connecting exceptional high school students in event
production with colleges and universities across the country.
ONE REAL-LIFE EXAMPLE
Go to www.daktronics.com/centennial to see how
Daktronics helped Cenntennial High School in Nebraska
achieve success in Education, Entertainment and Revenue.
Bring the excitement to the fans, the students, and
increase school revenue
If you are interested learning more and seeing how
LED video display can work for your school, please visit
daktronics.com/whyvideo.
Choose #173 online
http://www.daktronics.com/centennial http://www.daktronics.com/whyvideo
March/April 2022

Table of Contents for the Digital Edition of March/April 2022
