ATHLETIC DIRECTOR SURVEY RESULTS A.D.'s describe the landscape of high school sports in our 13th annual survey By Wesley Sykes, managing editor W here are all the qualified coaches? How do athletic directors deal with problematic fans? What concerns athletic directors most about the industry? These are a few of the questions we answer in our 2023-24 State of the Industry survey of high school athletic administrators - the 13th year in which we've conducted this nationwide survey. This year's report offers a unique glimpse into the challenges athletics directors face daily and offers a look at some of the new issues popping up in schools, including a rise in finding proper staffing for events as well as qualified coaches. This survey provides some perspective on the challenges and opportunities that exist in high school athletics, and it provides direction for Coach & Athletic Director, as we base our content throughout the year on the report's findings. This year's survey examines spending, fundraising, program management, and other critical components of high school athletics. Here are the results from the 13th annual Coach & Athletic Director State of the Industry survey. 12 COACH & A.D. | MAY/JUNE 2024