10 CONTENTS FEATURES 12 2024 State of the Industry A.D.'s describe the landscape of high school sports 18 18 Beyond the Scoreboard Six impacts of signage in athletic departments 22 Equal Playing Field Insights into coaching at all three NCAA divisions 28 Q&A.D. with MHSAA executive director Mark Uyl DEPARTMENTS 4 6 Between The Lines A.D.ministration 10 34 52 CSCCa Strength Focus Facility Focus Product Focus 58 56 Product Marketplace Ad Index 31 Grappling with Structure Outlining practice formats for high school wrestlers 37 2024 Tech Guide THE A.D. ISSUE & 2024 TECH GUIDE May/June 2024 | Vol. 93, No. 5 38 Sole Survivor VKTRY Insoles' advanced technology helps athletes reduce injuries 40 Optimal Oxygen VO2 Max scores can correlate with athletic success 46 Joint Effort Hudl, Snap! Mobile partnership aims to revolutionize athletic fundraising 48 Youthful Changes Coaches notice changes throughout the youth sports landscape A1 On the Rise: Esports Special Advertising Section COACHAD.COM 3http://www.COACHAD.COM