May June 2024 - 47

The partnership between Hudl and Snap! Mobile offers
a seamless fundraising solution embedded within the
Hudl platform.
" It just makes it easier to get started to raise money
with the partners, obviously, because of the embedded
buttons, " Morgan noted.
This integration streamlines the fundraising process,
enabling coaches and athletic directors to raise funds
effortlessly while simplifying the procurement of
essential products-new weight room equipment, a new
scoreboard, or even updated software for coaches.
" Our teams are working pretty well together...I think
we complement each other really well, " Nelson said.
This synergy extends to joint marketing efforts
and collaborative sales approaches, ensuring maximum
exposure and accessibility for coaches and athletic
directors. Central to this partnership is a shared
commitment to empowering coaches and athletic
directors.
" Our coaches want to be seen as heroes and providers
in their community-for their kids and their parents. So
we want to give them the tools that help make their life
easier so that they can put the gear on the kids that they
need. This partnership just hopefully alleviates the burden
of trying to find ways to raise money to support your kids
and do the right thing for your community, " Morgan said.
By alleviating the fundraising burden, the partnership
enables these individuals to focus on nurturing athletes
and fostering community engagement.
As Hudl continues to expand its offerings, including
initiatives to bring fans closer to athletes and automate
processes, the partnership with Snap! Mobile remains
steadfast in its dedication to enhancing user experience
and driving innovation.
" The two biggest initiatives for us continue to be
investing in bringing fans closer to the athletes and the
teams that they support...and continuing to drive forward
automation wherever we can, " Nelson said.
Crucially, both entities recognize the paramount
importance of data security and privacy.
" We see a lot of coaches and A.D.s asking a lot of
questions about that now, " Morgan said. " I think it's easy
for coaches and A.D.s to get tricked into using free-ish
products. They appear free, but they're monetizing some
other way. And at Snap!, we're working hard to bring that
narrative to the forefront that free isn't free. There is a cost
somewhere, and I don't think that our A.D.s and coaches
are fully prepared to ask those questions. We want to
create a template or a rubric to be able to give them. "
" Every conversation we have with an athletic director or
a school office involves student data privacy in some way, "
Nelson said. " I would agree with Cole. I think sometimes it
gets lost in budget conversations that if you're not paying
for the product, you are the product to some extent. That's
why I think both companies have built the way they have
which is we take a lot of pride in it. "
This commitment to safeguarding student and donor
data underscores the partnership's dedication to ensuring
a safe and transparent fundraising environment.
By leveraging the strengths of both platforms and
embracing collaborative efforts, this partnership promises
to revolutionize the way funds are raised, ensuring that
every athlete and every team has the resources they need
to succeed.
COACHAD.COM 47
http://www.COACHAD.COM
May June 2024

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