November/December 2024 - 4

BETWEEN THE LINES
INNOVATING
INSPIRATION
A
thletic directors and coaches
play a pivotal role in shaping
the mindset and motivation of
student-athletes. Beyond guiding
players toward peak performance,
they must cultivate an environment
that fosters growth, resilience, and a
passion for the game.
Here are some effective ways
to inspire student-athletes and
maximize their potential.
1. Set Clear, Achievable Goals
Goal-setting provides athletes with a sense of purpose and
direction. Coaches should work with athletes to establish
both short- and long-term goals, ensuring they are specific,
measurable, and attainable. Celebrating small victories along
the way reinforces progress and encourages continued effort.
2. Lead by Example
Coaches and athletic directors must embody the values they
wish to instill in their athletes. Demonstrating commitment,
sportsmanship, and a strong work ethic inspires studentathletes
to emulate these qualities, creating a positive culture
throughout the program.
3. Emphasize the Value of Teamwork and Resilience
Highlight the importance of collaboration and bouncing back
from setbacks. Student-athletes who understand that mistakes
are part of the learning process are more likely to develop the
mental toughness needed for success both on and off the field.
4. Foster a Growth Mindset
Encouraging athletes to view challenges as opportunities
for growth can significantly enhance their motivation.
Coaches should focus on effort and progress rather than
outcomes, helping athletes see that success comes from
continuous improvement.
By adopting these strategies, athletic directors and coaches
can inspire student-athletes to reach their full potential, setting
the foundation for lifelong success.
Enjoy the latest edition of Coach & Athletic Director, The
Innovations Issue.
MANAGING EDITOR
EDITORIAL
Wesley Sykes, 616-520-2149
CADedit@coachad.com
ADVERTISING SALES
GROUP PUBLISHER
PUBLISHER
Brian Virgona, 616-520-2140
brianv@greatamericanpublish.com
Mark Goldberg, 607-592-0770
mgoldberg@greatamericanpublish.com
PRODUCTION
SENIOR CLIENT SUCCESS
REPRESENTATIVE
GRAPHIC DESIGNER
ASSOCIATE CREATIVE
DIRECTOR
CREATIVE DIRECTOR
Jolan Godrey, 616-520-2148
jgodfrey@greatamericanpublish.com
Alexa Armstrong, 616-520-2174
aarmstrong@greatamericanpublish.com
Amanda Mackey, 616-520-2157
amackey@greatamericanpublish.com
Allison McKenzie, 616-520-2142
amckenzie@greatamericanpublish.com
CIRCULATION
AUDIENCE DEVELOPMENT
DIRECTOR
Becky Stovall, 616-520-2138
CADcirculation@coachad.com
CORPORATE
CFO & DIRECTOR OF
HUMAN RESOURCES
COO & CMO
CEO
Deb Carnes, 616-520-2169
dcarnes@greatamericanpublish.com
Kim Baker, 616-520-2135
kbaker@greatamericanpublish.com
Matt McCallum, 616-520-2133
publisher@coachad.com
EDITORIAL ADVISORY BOARD
TOM BASS, Former NFL Assistant, Cincinnati Bengals, Tampa Bay Buccaneers
& San Diego Chargers * DR. DAVID HOCH, Retired Athletic Director, Baltimore
County, MD * ABE WEHMILLER, Director of Athletics, Charlotte Country Day
School, Charlotte, NC * ALAN STEIN, Head Strength and Conditioning Coach,
Nike Elite DeMatha Catholic High School, MD * PETE KITTEL, Principal,
Brillion High School, WI * DARREN FENSTER, Minor League Manager, Boston
Red Sox & Founder/CEO, Coaching Your Kids, LLC, Neptune, NJ * JOSH HILS,
Soccer Coach, Coe-Brown Northwood Academy, NH * DR. BRANDEN LIPPY,
Athletic Director, Lampeter-Strasburg High School, Lancaster, PA
Published and copyrighted 2024 by Great American Media Services Inc.
All rights reserved. No part of this publication may be reproduced or
transmitted in any form or by any means, electronic or mechanical, including
photocopy, recording or any information storage or retrieval system, without
written permission from the publisher.
The opinions and views expressed by authors, contributors and advertisers
in Coach & Athletic Director do not necessarily reflect those of the editors
and publisher. Appearance in Coach & Athletic Director does not constitute
endorsement by Great American Media Services or Coach & Athletic
Director of the advertiser, its products, or services. Great American Media
Services and Coach & Athletic Director accept no responsibility of liability
for the validity or accuracy of information supplied by contributors, vendors,
advertisers, or advertising agencies. Great American Media Services and
Coach & Athletic Director do not make any claims or guarantees as to
the accuracy or validity of information supplied by contributors, vendors,
advertisers or advertising agencies.
COACH & ATHLETIC DIRECTOR (USPS 12-370) is published Bimonthly with
issues in January/February, March/April, May/June, July/August, September/
October, November/December by Great American Media Services Inc., 75
Applewood Dr., Suite A, Sparta, Michigan 49345. Periodicals postage paid at
Sparta, MI and additional mailing offices.
SUBSCRIPTIONS: Individual subscriptions are available to qualified US
subscribers. One year subscriptions for individuals: U.S. $19.95 (print) and
$9.95 (digital); Outside of U.S. $24.95 (payable in U.S. funds, drawn on U.S.
bank). Single issues available (prepaid only) $4 each. For change of address or
subscription information, call 616-887-9008 or fax 616-887-2666.
POSTMASTER: Please send change of address Great American Publishing,
PO Box 318, Lincolnshire, IL 60069.
GREAT AMERICAN MEDIA SERVICES INC.
P.O. Box 128, Sparta, Michigan 49345
Phone: 616-887-9008
Email: frontdesk@greatamericanpublish.com
By Wesley Sykes, managing editor
4 COACH & A.D. | NOVEMBER/DECEMBER 2024
November/December 2024

Table of Contents for the Digital Edition of November/December 2024
