September/October 2019 - 20

Hudl discusses
future after
Krossover
acquisition
By Kevin Hoffman, Editorial Director
There's almost nothing coaches can't do these days with
game film, but that's not stopping Hudl from opening new
doors into the future.
This past spring, Hudl acquired Krossover, bringing
together the two largest platforms for sharing and analyzing
film in a variety of sports. With its newfound wealth of
resources Hudl could put its firepower behind product
development, but co-founder and CPO John Wirtz said the
first priority is making the existing platform better and faster.
" We know supporting multiple products and platforms
doesn't allow for us to invest in a leveraged way for
coaches and athletes, so we want to bring it together in a
single platform, " Wirtz said of Hudl and Krossover. " We're
going to make it the best, versus trying to enhance them in
tandem when they're really trying to do the same thing. "
What's changing?
Filming and analyzing games has become a major
market, especially in the high school arena where years ago
teams rarely had access to this type of technology. Hudl and
Krossover are among the most popular platforms.
Wirtz said the plan is to keep Krossover running
through the upcoming school year before transitioning
users to Hudl next summer. He encourages Krossover
users to make the jump sooner rather than later to get
them acclimated to the Hudl environment.
Krossover has been a staple for basketball programs
nationwide, and Wirtz said a big part of the acquisition
was reaffirming Hudl's commitment to serving basketball
coaches and their teams.
" This brings a lot of powerful expertise into the fold for
us around basketball analytics and statistics, " Wirtz said.
" We've seen Krossover as leading the charge in a lot of
ways for how high school, club and collegiate coaches can
be data driven, with the way they approach shot charts
and analytics. "
20 SEPTEMBER/OCTOBER 2019
Hudl's commitment to sports like football, soccer,
basketball, volleyball, lacrosse and now ice hockey will
not change, but the level of support might. The acquisition
gives Hudl the opportunity to grow its staff, and Wirtz
expects to grow the company's team of analysts to handle
the increasing demand.
Long-term plans
In 2018, Hudl unveiled Hudl Focus, a smart camera that
automatically records games and practices and uploads the
footage. It still wants to adapt the technology to outdoor

September/October 2019

Table of Contents for the Digital Edition of September/October 2019

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