September/October 2020 - 40

maintain a list of contacts and opportunities for projects,
alumni engagement, educational sessions, and community
engagement events.
The programs do not need to remain within one team as
well. If teams invite campus partners and other teams to
attend, the events and collaboration can continue to grow.
Spreading the messages during athletic staff meetings and
other coaches about successful collaborations will allow
for expansion and greater idea-sharing.
After the programming is organized and scheduled,
it is important to work with your sports information
office or with the campus marketing and communication
office to create a formal promotion of the full plan. The
success of the program, and to help it grow with future
alumni attending and collaborations, needs to be properly
celebrated and publicized. The broader the exposure
through social media, web site coverage, television or
video footage, and alumni magazines are excellent vehicles
to support a program's success. Using photos and video
to promote student-athletes engaging in this type of
programming it further elevates the Pride each has in the
Bloomsburg athletic department. Another opportunity to
celebrate is to have teams create " Appreciation Days " or
" Awareness Days " for in-season home dates highlighting
important causes the programming created while working
with the collaborative partners demonstrating what they
have learned together.
Summary
Collaborative educational and networking opportunities
in a targeted and organized manner is what separates us
in recruiting and helps with student-athlete retention. This
new approach, effectively known as the Bloomsburg 40year
plan, aligns with a student-athlete's desire for on-field
athletic success! Our goal is to develop the whole person
and instill within each student-athlete a sense of Pride,
Accountability, Student-Athlete experience, and Success
On-and-Off the field. Programming designed during the
four years a student is a Husky athlete will prepare that
individual for their next 40 years. Winning in sport is
one element of the demonstrated success of the 40-year
plan. When student-athletes are considering Bloomsburg
University athletics, outlining the 40-year plan benefits
the recruiting process, supports student retention,
and ensures upon graduation that the student has the
necessary tools and networks for success.
Dr. Michael McFarland is in his ninth year as the director
of athletics at Bloomsburg University in Pennsylvania.
McFarland oversees a 22-team athletic department that
features 21 NCAA Division II programs and an NCAA
Division I wrestling team. The 40-year plan was developed
by Head Baseball Coach Mike Collins and McFarland
expanded it to the remaining teams within Bloomsburg
athletics based on the success.
40 SEPTEMBER/OCTOBER 2020
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