September/October 2021 - 17

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Athlete Development
ARE WE LOSING THE
BATTLE OF FOCUS WITH
OUR ATHLETES?
Brain training helps athletes reclaim their
focus and perform at their highest level.
IMPROVEMENTS IN FOCUS, VISION AND DECISION
MAKING
Coaches who add NeuroTrainer to their warmup protocol have reported
that their athletes are less distracted as well as show improved
skill acquisition and decision making. Athletes report they are able to
get in the zone faster, and that their peripheral vision and hand-eye
coordination have opened up. Th is results in in-game performance
improvements like getting their hands on the ball more frequently,
making more shots and scoring more points.
 REAL RESULTS IN SPORTS
* 100% of athletes on a high school basketball team reported
they had better focus before practice.
* A national leading volleyball team increased hitting % by
21%, and decreased ball handling errors by 64%.
* An MLS team saw an 13% increase in cognitive abilities
leading to 2.6 more points in a single season.
* One MLB team improved decision making by 48 milliseconds,
oſt en making up ⅓ of the time it takes to decide to
swing at a pitch.
 THE DECLINE IN FOCUS
According to Adam Alter's best-selling book, Irresistible, " in 2000,
the average human had an attention space of 12 seconds; by 2013,
that number had fallen to 8 seconds (a goldfish by comparison,
has an average attention span of 9 seconds.) "
Th is checks out. Aſt er asking 1,000 coaches what their #1 problem is,
we hear time and time again, " we are not seeing the same levels of
focus in athletes that we did fi ve years ago. "
YOU'RE ALREADY TRAINING YOUR BRAIN EVERY DAY
Every time you or your athletes pick up your phone, you are training
your brain, but more oſt en than not you are training for distraction.
Your favorite apps agitate the amygdala and stimulate the dopamine
centers of your brain, creating a vicious cycle that has a severe impact
on focus. Th is can result in your athletes losing 30% or more of practice
time to distractions, costing you points in games.
 VISION IS THE GATEWAY
Neuroscientist and entrepreneur Dr. Jeff Nyquist has been on a quest
to solve the problem of focus for a decade. He discovered the same
training used to improve vision actually had other advantages - specifi
cally it improves focus and decision making, both of which are
critical in sports and academics.
 THE SECRET TO UNLOCKING FOCUS
We know that attention is a skill that can be both trained and strengthened.
We also know that vision guides our attention. Dr. Nyquist took
his discoveries and applied them to a new medium: a virtual reality
training platform that improves focus.
 INTRODUCING NEUROTRAINER, THE FUTURE OF
ATHLETIC PERFORMANCE
NeuroTrainer targets the key areas of the brain that control focus
and improve cognitive abilities in sports and academics. Immersive
virtual reality training stations quiet the prefrontal cortex and stimulate
the occipital lobe and visual cortex, training the brain to not
only improve, but extend focus and optimal performance.
Choose #108 online
" Their focus was better, their eye contact was better "
- Coach Maya, St. Ignatius
" NeuroTrainer is a valuable tool in a sport where
hundredths of a second can decide a match. "
- Coach Renee Saunders, AVCA Coach of the Year
" I used to pass every game, and now I've scored
7 goals in 6 games. "
- Lindsay Prokop, UWS Soccer player
 10,000 USERS CAN'T BE WRONG
We've helped optimize athletes at the highest level in college and pro
sports. We now specialize in bringing the same level of performance
enhancement to high school and club teams. Whether you're a coach
in volleyball, soccer, basketball, baseball, boxing, wrestling, lacrosse
or football, you will see an improvement in your athletes focus during
practices and performance during games.
IS NEUROTRAINER IS A FIT FOR YOUR PROGRAM?
Contact us now to set up your demo and experience
the power of NeuroTrainer yourself.
info@neurotrainer.com
1-855-218-7246
WWW.NEUROTRAINER.COM
COACHAD.COM 17
http://WWW.NEUROTRAINER.COM http://www.COACHAD.COM
September/October 2021

Table of Contents for the Digital Edition of September/October 2021
