August 2020 - 5

BLUEBERRIES
CONTINUED FROM PAGE 1
exports were to Switzerland in the early
1990s.
Oregon Berry Packing was one of the
first U.S. companies to begin exporting
fresh blueberries to Japan (they had
previously shipped just processed
strawberries there for ice cream).
Although the company exports to other
Asian markets including South Korea,
Japan is its top export market, and
Oregon Berry Packing visits the country
most years to make sure the business
relationships are working smoothly.
" We're really intimately involved with
our customers, " Malensky said.
Asian sales have been able to
continue to some extent even during the
COVID-19 pandemic, albeit with strict
safety precautions. U.S. berries are still
being shipped out.
" Our companies put a lot of time and
energy into keeping people safe, " he said.
" I think we're pretty lucky in these export
markets. For better or worse, they've
controlled things better than we have. "
A key to making the Japanese
sales work was meeting their high
expectations for quality. Malensky said
automated sorting technology has helped
in this regard - packers can have the
packing line cull berries based on their
firmness or color.
" This technology is helping us deliver
Draper, Aurora and Liberty are common varieties for Jeff Malensky and other Oregon growers.
to the consumer a happier experience, "
he said.
New horizons
Higher berry quality is one way
growers could possibly grow demand for
blueberries in the U.S. domestic markets
as well, Malensky said.
" You as a customer are going to see
some fruit you would have never been
able to see before, " he said.
He said that currently, berries sold
at major U.S. retailers don't have
consistently high quality. This is
something his daughter, Samantha, was
able to notice at the age of 5, when the
family picked up a box of berries when
Oregon berries were out of season.
" She goes, 'Daddy, these are all mushy
and yucky. I don't like them,' " Malensky
said. Ideally, berries seamlessly sourced
from around the country, and meeting
high standards for quality could grow
domestic demand berries, he said.
Other options that the promotions
committee has talked about in the past
include selling berries dried or frozen.
Malensky noted that most other berries
don't eat well in all three forms: fresh,
frozen and dried.
But at the heart of all the committee
discussions is what will best help the
growers smile.
" We've got to put our grower hat on in
these meetings, " Malensky said. " That's
got to be seminal in what we do. " FGN
FGN | AUGUST 2020 | 5

August 2020

Table of Contents for the Digital Edition of August 2020

August 2020 - 1
August 2020 - 2
August 2020 - 3
August 2020 - 4
August 2020 - 5
August 2020 - 6
August 2020 - 7
August 2020 - 8
August 2020 - 9
August 2020 - 10
August 2020 - 11
August 2020 - 12
August 2020 - 13
August 2020 - 14
August 2020 - 15
August 2020 - 16
August 2020 - 17
August 2020 - 18
August 2020 - 19
August 2020 - 20
August 2020 - 21
August 2020 - 22
August 2020 - 23
August 2020 - 24
https://www.nxtbook.com/greatamericanmediaservices/FGN/2025-fruit-nut-growers-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-fgn
https://www.nxtbook.com/greatamericanmediaservices/FGN/fgn-vgn-40-under-40-class-of-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
https://www.nxtbookmedia.com