August 2024 - 12

GROWER PROFILE
Earth-first
philosophy
Vertically integrated Naturipe Farms employs many practices
to minimize environmental footprints
BY KEITH LORIA
CONTRIBUTING WRITER
N
aturipe Farms, based in
Salinas, California, has been
a pioneering force in berry
production since 1917.
With origins as a marketing
cooperative for strawberries,
Naturipe has since transformed into a
vertically integrated company owned
by four distinct growing organizations.
Its extensive network of growers
cultivates blueberries, strawberries,
blackberries, raspberries,
cranberries and even avocados.
Today, Naturipe is a large
producer of organic blueberries,
with year-round production sourced
from prime growing regions in
12 | AUGUST 2024
California, Florida, Georgia, Oregon,
Washington, Peru, Chile and Mexico.
Earth-first philosophy
Being organic is one part of the
company's strong commitment to the
environment and sustainability.
" Naturipe growers use many
practices to minimize their
environmental footprints, " said Janis
McIntosh, director of marketing
innovation and sustainability for
Naturipe Farms. " From good soil
management to state-of-the-art
technology, if it makes sense, they
will implement it. "
On the farm, sustainability
practices include water management,
integrated pest management (IPM),
composting, mulching and the use of
drones and other innovative tools.
" In addition, over one-quarter of
our production is now packed and
cooled with renewable energy, "
McIntosh said. " New installations
in New Jersey, California and Chile
partially contribute to Naturipe
lowering its carbon emissions by
100,000 metric tons. "
Pollinator health is another area
in which Naturipe's growers are
highly focused. In fact, over the last
few years, the growers have installed
more than 1,000 acres of habitats
throughout North and South America.
" Our pruning, composting and
chop-and-drop techniques increase
soil microbial diversity and improve
carbon storage and water retention, "

August 2024

Table of Contents for the Digital Edition of August 2024

Editor's Letter
Food Handling: First line of defense
Postharvest: Map the flow
Grower Profile: Earth-first philosophy
Auditing & Regulations: Accelerated deadline
Great Lakes EXPO News: Premier event for specialty crop ag innovation, networking
40 Under Forty Fresh Views: Everything but the dirt
Farm Market & Agritourism: Managing increased customer traffic
Ag Labor Review: The devil is in the details
Classifieds
Advertiser Index
August 2024 - 1
August 2024 - 2
August 2024 - 3
August 2024 - Editor's Letter
August 2024 - 5
August 2024 - Food Handling: First line of defense
August 2024 - 7
August 2024 - Postharvest: Map the flow
August 2024 - 9
August 2024 - 10
August 2024 - 11
August 2024 - Grower Profile: Earth-first philosophy
August 2024 - 13
August 2024 - 14
August 2024 - 15
August 2024 - Auditing & Regulations: Accelerated deadline
August 2024 - 17
August 2024 - 18
August 2024 - 19
August 2024 - Great Lakes EXPO News: Premier event for specialty crop ag innovation, networking
August 2024 - 21
August 2024 - 40 Under Forty Fresh Views: Everything but the dirt
August 2024 - 23
August 2024 - Farm Market & Agritourism: Managing increased customer traffic
August 2024 - 25
August 2024 - Ag Labor Review: The devil is in the details
August 2024 - 27
August 2024 - Classifieds
August 2024 - 29
August 2024 - Advertiser Index
August 2024 - 31
August 2024 - 32
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