December FGN - 31

FARM MARKET & AGRITOURISM
Day - with special activities, live music and contests.
Cooking demonstrations using produce from the
market will promote the market and healthy eating.
Reward repeat customers by offering discounts and a
loyalty program with scannable loyalty cards, and give
exclusive offers to repeat customers.
Collaborations and partnerships
Partner with local chefs or restaurants to source
fresh ingredients, and to showcase recipes on their
menus. Collaborate with local schools and educational
institutions for field trips, teaching children about
farming, agriculture and healthy eating habits. Work
with local tourism boards to feature the market in
travel guides and promotional materials.
Online presence
Maintain an informative, user-friendly website
with details about vendors, products, events and
a blog section. If applicable, create an online
platform for customers to pre-order products for
pickup, expanding the market's reach. Ensure the
market's Google My Business listing is accurate
and regularly updated with opening hours, location
and customer reviews.
Visual branding
Design a visually appealing and memorable logo
representing the market's identity. Signage, in and
around the market, should be clear and attractive, to
guide customers and create a welcoming atmosphere.
Community engagement
Sponsor local events or sports teams to increase
visibility within the community. Seek feedback from
customers to enhance their experience and address
concerns promptly.
Remember to measure the effectiveness of your
marketing strategies through customer surveys, social
media analytics and sales data. Adjust your approach
based on the feedback and trends to continuously
improve your marketing efforts for the market and
eliminate less effective strategies, which can save you
time and money.
Brian Moyer is an educational program associate with
Penn State Extension. As founder of PA Farm Markets LLC
and founder and manager of the Skippack Farmers Market,
Moyer specializes in assisting farmers markets, retail farm
markets, direct-to-consumer sales, and new and beginning
farmers with marketing, business and regulatory issues.
There is a Berkeley Pump to fit your growing needs:
irrigation, packing shed or green house.
Call us for a FREE product catalog
website: www.springbrooksupply.com
e-mail: sbs@springbrooksupply.com
877-396-1956 toll free
11291 Lakewood Blvd., Holland, MI 49424
FRUITGROWERSNEWS.COM | 31

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December FGN

Table of Contents for the Digital Edition of December FGN

Editor's Letter
IPM: A boost to cutting pesticide use
Tree Fruit: Texas fruit conference
Cover Story: Norway summer tour
Plant & Soil Health: Cover crop mixes
Winter Pruning: Automating orchard chores
Feature: 2023 Year in review
Farm Market & Agritourism: Establish your business as a destination
Classifieds
Advertiser Index
December FGN - 1
December FGN - 2
December FGN - 3
December FGN - Editor's Letter
December FGN - 5
December FGN - IPM: A boost to cutting pesticide use
December FGN - 7
December FGN - 8
December FGN - 9
December FGN - Tree Fruit: Texas fruit conference
December FGN - 11
December FGN - 12
December FGN - 13
December FGN - 14
December FGN - 15
December FGN - Cover Story: Norway summer tour
December FGN - 17
December FGN - 18
December FGN - 19
December FGN - Plant & Soil Health: Cover crop mixes
December FGN - 21
December FGN - Winter Pruning: Automating orchard chores
December FGN - 23
December FGN - 24
December FGN - 25
December FGN - Feature: 2023 Year in review
December FGN - 27
December FGN - 28
December FGN - 29
December FGN - Farm Market & Agritourism: Establish your business as a destination
December FGN - 31
December FGN - Classifieds
December FGN - 33
December FGN - Advertiser Index
December FGN - 35
December FGN - 36
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-fgn
https://www.nxtbook.com/greatamericanmediaservices/FGN/fgn-vgn-40-under-40-class-of-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
https://www.nxtbookmedia.com