February 2025 - 25

in lugs or boxes. The general rule
is that displays should be between
knee-high and shoulder-high.
Give some thought to how you
will draw customers into your booth
space. Once they are there, how do
you want them to move through your
booth? If you want to locate your
register at one end, you might want
customers to enter from the other
end so they will have to pass by
every item you have to offer.
You may want to place staple
items at one end, with more
" impulse " purchase items closer to
the checkout area.
One last item: Keep your
displays looking full as items sell
throughout the market day. If an
item no longer fits in a bushel
basket, make sure you have some
smaller containers with you so you
can transfer the remaining items to
the smaller container to maintain
that " full " appearance.
Tell your story
One of the attractions at a farmers
market is you, the farmer. More
and more consumers want to know
where their food is coming from as
well as the people who grow it.
Some things to consider using to
help you tell your story are:
* Framed poster board with
photos of your farm
* A logo on all your signage
* Brochures that tell your farm story
* Copies of any good articles
written about your farm
Permits
Last but not least, ensure you have
all the permits you may need to sell at
the market. You might be required to
have a permit from the local, county
or state health department.
It is worth taking the time to have
all these items in place so you will
be ready for your market when the
season begins rather than trying
to get all your market items and
permits together one week before
the market opens. Waiting until the
last minute may delay your ability to
go to market if you have to wait for
your permit. You will also miss a lot
of sales!
" Prepared for market " was
usually the Friday entry in my greatgrandfather's
diary. If you take the
time and do your preparation, your
" in market " experience can be even
more rewarding.
Brian Moyer is an educational
program associate with Penn State
Extension. As founder of PA Farm
Markets LLC and founder and
manager of the Skippack Farmers
Market, Moyer specializes in assisting
farmers markets, retail farm markets,
direct-to-consumer sales and new and
beginning farmers with marketing,
business and regulatory issues.
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February 2025

Table of Contents for the Digital Edition of February 2025

Editor's Letter
Great Lakes EXPO: Bus Tour
Great Lakes EXPO: Michigan Apple Cider Contest
Great Lakes EXPO: Fruit & Vegetable 40 Under Forty Class of 2024
Crop Management: Winter pruning essentials for vineyards
Grower Profile: Growing the right grape
Insects: 2025 pest survey report
Pest challenges infographic
Farm Market & Agritourism: Getting ready for the farmers market season
Ag Labor Review: Trump ag cabinet nominees could help ag
Classifieds
Advertiser Index
February 2025 - 1
February 2025 - 2
February 2025 - 3
February 2025 - Editor's Letter
February 2025 - 5
February 2025 - Great Lakes EXPO: Bus Tour
February 2025 - 7
February 2025 - Great Lakes EXPO: Michigan Apple Cider Contest
February 2025 - 9
February 2025 - Great Lakes EXPO: Fruit & Vegetable 40 Under Forty Class of 2024
February 2025 - 11
February 2025 - Crop Management: Winter pruning essentials for vineyards
February 2025 - 13
February 2025 - 14
February 2025 - 15
February 2025 - Grower Profile: Growing the right grape
February 2025 - 17
February 2025 - 18
February 2025 - 19
February 2025 - Insects: 2025 pest survey report
February 2025 - 21
February 2025 - Pest challenges infographic
February 2025 - 23
February 2025 - Farm Market & Agritourism: Getting ready for the farmers market season
February 2025 - 25
February 2025 - Ag Labor Review: Trump ag cabinet nominees could help ag
February 2025 - 27
February 2025 - Classifieds
February 2025 - 29
February 2025 - Advertiser Index
February 2025 - 31
February 2025 - 32
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2025
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2025
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/2025-fruit-nut-growers-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-fgn
https://www.nxtbook.com/greatamericanmediaservices/FGN/fgn-vgn-40-under-40-class-of-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
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