July 2023 - 26

FARM MARKET & AGRITOURISM
Agreements between growers
provide additional opportunities
The attractive thing about collaborative marketing is
A
t a recent grower meeting, I gave a presentation
on collaborative marketing. Out of that meeting, a
group of about eight farms decided they have an
opportunity to do something together that they couldn't
do individually.
These farms have CSAs (community supported
agriculture) as their primary business model during
the growing season. They do not possess the capacity
to grow enough storage crops to offer their customers
a winter CSA share, but collectively they can. They are
currently working out the details, such as: Who will
grow what? How many shares to offer? What are the
costs? Who will manage the money?
you are not forming a business entity to start. It is an
agreement on a project that can be measured over a
limited time period that at the end of which, decisions
can be made on whether to continue. It's probably one
of the least risky things you can do to expand your
marketing channels.
So, what is a collaborative marketing agreement?
Cornell University has a great publication on this:
bit.ly/Collaborative-Marketing. It is well worth taking a
look if you are considering this opportunity.
" Collaborative marketing is a realistic solution for
small- to midsize farms that are seeking access to
larger markets, but are unable to individually serve
such accounts. In collaborative marketing, several
like-minded producers join together formally to market
and distribute farm products, but not necessarily
under the governance or control of a cooperative, "
according to the article.
Kraft
Grocery
Bag
Imprint Available
There is a Berkeley Pump to fit your growing needs:
irrigation, packing shed or green house.
Call us for a FREE product catalog
By your side for 60 years!
Serving the fresh Produce
industry since 1959.
website: www.springbrooksupply.com
e-mail: sbs@springbrooksupply.com
877-396-1956 toll free
www.rockfordpack.com | (800)444-7225
26 | JULY 2023
11291 Lakewood Blvd., Holland, MI 49424
New!

http://www.springbrooksupply.com http://www.rockfordpack.com

July 2023

Table of Contents for the Digital Edition of July 2023

Editor's Letter
Pest Control: The nose knows
Ag Tech: Drone deployment
Cover Story: Keeping it fresh
Irrigation & Water Management: Stressed out
Berries: Pinpoint precision
Plant & Soil Health: What's good for the gooseberry ...
CA Storage: Keeping control
Farm Market & Agritourism: Agreements between growers provide opportunities
CMI
Ag Labor Review
Classifieds
Advertiser Index
July 2023 - 1
July 2023 - 2
July 2023 - 3
July 2023 - Editor's Letter
July 2023 - 5
July 2023 - Pest Control: The nose knows
July 2023 - 7
July 2023 - 8
July 2023 - 9
July 2023 - Ag Tech: Drone deployment
July 2023 - 11
July 2023 - 12
July 2023 - 13
July 2023 - Cover Story: Keeping it fresh
July 2023 - 15
July 2023 - Irrigation & Water Management: Stressed out
July 2023 - 17
July 2023 - Berries: Pinpoint precision
July 2023 - 19
July 2023 - 20
July 2023 - 21
July 2023 - Plant & Soil Health: What's good for the gooseberry ...
July 2023 - 23
July 2023 - CA Storage: Keeping control
July 2023 - 25
July 2023 - Farm Market & Agritourism: Agreements between growers provide opportunities
July 2023 - 27
July 2023 - CMI
July 2023 - 29
July 2023 - Ag Labor Review
July 2023 - 31
July 2023 - Classifieds
July 2023 - 33
July 2023 - Advertiser Index
July 2023 - 35
July 2023 - 36
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-fgn
https://www.nxtbook.com/greatamericanmediaservices/FGN/fgn-vgn-40-under-40-class-of-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
https://www.nxtbookmedia.com