November 2023 - 7

AGTECH
In front of the booths at the
Salinas Sports Complex,
tech purveyors showed
off their latest creations,
including this Orchard
Machinery Corporation
and Bonsai machinery that
collects fruits and nuts,
including cherries, prunes,
almonds and pistachios,
that can't be shaken onto
the ground.
" The soul of the FIRA event is to gather all the ag
" You've got difficult problems to solve, and you've got
robotics industry key players to work together and get
a significant impact for the development of the sector, "
said Gwendoline Legrand, co-director for FIRA and
GOFAR. FIRA is the France-based International Forum
of Agricultural Robotics while the nonprofit GOFAR
promotes and develops agricultural robotics globally.
While panel discussions centered on how robotics
and automation could solve a range of challenges
growers face, including labor shortages and meeting
sustainability goals through precision farming and
other tech, participants acknowledged startup AgTech
companies struggle with grower adoption.
less acreage than maybe row crops or even some other
specialty crops, " said Matthew Hoffman, plant health
technology lead, Australia, for Driscoll's. " I find in my
role running a pest and disease management technology
program that while there are many companies out there
that can hang their hat on pest and disease management
innovation, there are a heck of a lot fewer that are
relevant to our crops. "
The question, Hoffman said, is if tech companies have
the answers to solve growers problems, why aren't they?
An issue the industry is seeing is that many startups
are investing in harvesters, which are highly important
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FRUITGROWERSNEWS.COM | 7

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November 2023

Table of Contents for the Digital Edition of November 2023

Editor's Letter
AgTech: Robotics + smart machinery
AgTech: Robotic maneuvers
Cover story: MSHS welcomes new leader
40 Under 40 Class of 2023
Great Lakes EXPO News: Managing IPM programs and nutrient uptake
Great Lakes EXPO: Schedule at a glance
Tree Fruit Variety Showcase
Organic Grower Fall 2023
NASGA Summer Tour: Garden State demand
2024 Buyers' Guide
Blueberries: Unique blueberries
Strawberries: Strawberry options
Farm Market & Agritourism: Revolutionize customer relationships
Ag Labor Review: DOL's end run
Classifieds
Advertiser Index
November 2023 - 1
November 2023 - 2
November 2023 - 3
November 2023 - Editor's Letter
November 2023 - 5
November 2023 - AgTech: Robotics + smart machinery
November 2023 - 7
November 2023 - 8
November 2023 - 9
November 2023 - AgTech: Robotic maneuvers
November 2023 - 11
November 2023 - 12
November 2023 - 13
November 2023 - Cover story: MSHS welcomes new leader
November 2023 - 15
November 2023 - 16
November 2023 - 17
November 2023 - 18
November 2023 - 40 Under 40 Class of 2023
November 2023 - 2A
November 2023 - 3A
November 2023 - 4A
November 2023 - 5A
November 2023 - 6A
November 2023 - 7A
November 2023 - 8A
November 2023 - 9A
November 2023 - 10A
November 2023 - 11A
November 2023 - 12A
November 2023 - Great Lakes EXPO News: Managing IPM programs and nutrient uptake
November 2023 - Great Lakes EXPO: Schedule at a glance
November 2023 - 15A
November 2023 - 16A
November 2023 - Tree Fruit Variety Showcase
November 2023 - 20
November 2023 - 21
November 2023 - 22
November 2023 - 23
November 2023 - 24
November 2023 - 25
November 2023 - 26
November 2023 - 27
November 2023 - 28
November 2023 - 29
November 2023 - 30
November 2023 - Organic Grower Fall 2023
November 2023 - 32
November 2023 - 33
November 2023 - 34
November 2023 - 35
November 2023 - 36
November 2023 - 37
November 2023 - 38
November 2023 - 39
November 2023 - 40
November 2023 - 41
November 2023 - 42
November 2023 - 43
November 2023 - 44
November 2023 - 45
November 2023 - NASGA Summer Tour: Garden State demand
November 2023 - 47
November 2023 - 48
November 2023 - 49
November 2023 - 50
November 2023 - 2024 Buyers' Guide
November 2023 - 52
November 2023 - 53
November 2023 - 54
November 2023 - 55
November 2023 - 56
November 2023 - 57
November 2023 - 58
November 2023 - 59
November 2023 - 60
November 2023 - 61
November 2023 - 62
November 2023 - 63
November 2023 - 64
November 2023 - 65
November 2023 - 66
November 2023 - 67
November 2023 - 68
November 2023 - 69
November 2023 - 70
November 2023 - Blueberries: Unique blueberries
November 2023 - 72
November 2023 - 73
November 2023 - Strawberries: Strawberry options
November 2023 - 75
November 2023 - Farm Market & Agritourism: Revolutionize customer relationships
November 2023 - 77
November 2023 - Ag Labor Review: DOL's end run
November 2023 - 79
November 2023 - Classifieds
November 2023 - 81
November 2023 - Advertiser Index
November 2023 - 83
November 2023 - 84
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