November 2024 - 8

POME FRUIT
Getting this campaign off the ground, exciting
the customer, driving the brand, is going to be a good
way to get back in the conversation about this being
more than a margin-driven category. "
- Julie DeJarnatt, brand manager of Chelan Fresh
The Apple Consumption Project
has solicited grower participation
throughout the country. More than
130 growers had joined the effort by
Aug. 1, DeJarnatt told the gathering,
and the effort is targeting nearly 200
partners as donor sources.
" We want a collaborative consumer
marketing campaign focused on
driving fresh apple consumption in
the domestic market, " DeJarnatt said.
" We need to show that the industry is
united on this, and then we're going
to benefit on a nationwide scale. It is
consumer-insight led. "
DeJarnatt said territorial
differences must be put aside to turn
the slower sales tide.
" What we haven't ever done as
an industry is collaborate, " she
said. " Why can't we band together
and try to drive difference? Nobody
is denying we have a consumption
problem - the data is there. "
The group will conduct a consumer
marketing campaign in partnership
with retailers.
" If we can get this consumption
turned around, and get demand
going, that's how you are going to
get retailers back excited about the
category, " DeJarnatt said. " Absent
that excitement, is where you see
(retailers) leaning more on margin.
What you don't want to be is a
commodity that takes up a lot of
space with slow traffic because
they are going to want a margin
driver. Getting this campaign off
the ground, exciting the customer,
driving the brand, is going to be
a good way to get back in the
conversation about this being more
than a margin-driven category. "
A main strategy will be built around
wellness and helping consumers
understand the benefits of apples.
DeJarnatt said funding for the
initiative will come from a variety of
industry partners.
" We do think there's an avenue
for everyone who benefits from our
success to participate, " DeJarnatt said.
" We need to show holistically that the
industry is needing this, and we will
benefit on a nationwide scale. "
ORDER NOW FOR SPRING DELIVERY!
Manufactured in Italy
SL Mower
300 Gallon Pul-Blast
Flail Mower
Manufactured in Italy
GL Mower
500 Gallon
Power-Blast
100 Gallon
Pak-Blast
Manufactured in Italy
Fischer mowers are
ideal for vineyards, tree
plantations, nurseries,
high-density orchard
plantings, and around
standing solar panels.
A huge variety of sprayer
types and sizes, for all
agricultural uses.
Rears fl ail mowers are great
for orchards, nurseries,
berries, and more.
VISIT US AT THESE UPCOMING TRADE SHOWS!
Great Lakes Expo - Booth 1127/1226 and NE Veg & Fruit Conference - Booth 37
8 | NOVEMBER 2024
P.O. Box 540, 8 Ashfi eld Rd.,
Route 116, Conway, MA 01341
800-634-5557 oescoinc.com

http://www.oescoinc.com

November 2024

Table of Contents for the Digital Edition of November 2024

Editor's Letter
Pome Fruit: Industry initiative
Irrigation & Water Management: Maintaining grove water
Tree Fruit: Grove insights
Plums: Plum factors
Great Lakes EXPO News: Juice processing and berry fertilization
Great Lakes EXPO Schedule
40 Under Forty Class of 2024
Soil Health: Cutting chemical fumigation
Labor: Tree fruit worker decision sparks reaction
Tree Fruit Variety Showcase
2025 Fruit & Nut Growers Buyers' Guide
Organic Grower Fall 2024
Fresh Views: A team approach to plant disease management
Farm Market & Agritourism: Choosing the right market channel
Ag Labor Review: Candid discussions regarding ag labor dilemmas
Classifieds
Advertiser Index
November 2024 - 1
November 2024 - 2
November 2024 - 3
November 2024 - Editor's Letter
November 2024 - 5
November 2024 - Pome Fruit: Industry initiative
November 2024 - 7
November 2024 - 8
November 2024 - 9
November 2024 - Irrigation & Water Management: Maintaining grove water
November 2024 - 11
November 2024 - 12
November 2024 - 13
November 2024 - Tree Fruit: Grove insights
November 2024 - 15
November 2024 - 16
November 2024 - 17
November 2024 - Plums: Plum factors
November 2024 - 19
November 2024 - 20
November 2024 - 21
November 2024 - Great Lakes EXPO News: Juice processing and berry fertilization
November 2024 - Great Lakes EXPO Schedule
November 2024 - 24
November 2024 - 40 Under Forty Class of 2024
November 2024 - 26
November 2024 - 27
November 2024 - 28
November 2024 - 29
November 2024 - 30
November 2024 - 31
November 2024 - 32
November 2024 - Soil Health: Cutting chemical fumigation
November 2024 - 34
November 2024 - 35
November 2024 - Labor: Tree fruit worker decision sparks reaction
November 2024 - 37
November 2024 - Tree Fruit Variety Showcase
November 2024 - 39
November 2024 - 40
November 2024 - 41
November 2024 - 42
November 2024 - 2025 Fruit & Nut Growers Buyers' Guide
November 2024 - 44
November 2024 - 45
November 2024 - 46
November 2024 - 47
November 2024 - 48
November 2024 - 49
November 2024 - 50
November 2024 - 51
November 2024 - 52
November 2024 - 53
November 2024 - 54
November 2024 - 55
November 2024 - 56
November 2024 - 57
November 2024 - 58
November 2024 - 59
November 2024 - 60
November 2024 - 61
November 2024 - 62
November 2024 - Organic Grower Fall 2024
November 2024 - 64
November 2024 - 65
November 2024 - 66
November 2024 - 67
November 2024 - Fresh Views: A team approach to plant disease management
November 2024 - 69
November 2024 - 70
November 2024 - 71
November 2024 - Farm Market & Agritourism: Choosing the right market channel
November 2024 - 73
November 2024 - Ag Labor Review: Candid discussions regarding ag labor dilemmas
November 2024 - 75
November 2024 - Classifieds
November 2024 - 77
November 2024 - Advertiser Index
November 2024 - 79
November 2024 - 80
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2025
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/2025-fruit-nut-growers-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-fgn
https://www.nxtbook.com/greatamericanmediaservices/FGN/fgn-vgn-40-under-40-class-of-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
https://www.nxtbookmedia.com