2023 Guide to Hemp Production - 12

SEED TO LABEL
BUILDING A DIVERSE
CUSTOMER BASE
A marketer at heart, Stacy McCaskill has
created a strong brand to really help her farm
succeed.
" My whole thing, my whole strategy for
marketing, is to find the most weird, different
environments, " she says. " We try to find
communities that we haven't been to before
and that don't look like us. "
Recently, Hempstock Pharms started
attending bridal expos and has since booked
more than 15 wedding packages.
" They're hiring us to come be cannabud
tenders and do drinks and flower bars at
their wedding, " McCaskill explains. " We'll make
canna-cocktails, different kinds of cannabinoidinfused
drinks. We do bouquets; we do table
arrangements. We can do smokable flower
arrangements, centerpieces that can go home
with people and then they can smoke them when
they take them home. "
Hempstock Pharms tries to book an expo,
county fair or festival (shown above) at least
40 to 45 weeks out of the year, and only
approximately 15 of these are legacy events
that they go to every year.
The farm's location approximately 60 miles
outside of Chicago offers a lot of possibilities,
as does McCaskill's background. She used
to be a diversity trainer, has an international
master's business degree, used to live in China,
speaks Chinese and spent some time teaching
in Ukraine.
" With all of that international background, I'm
bringing that to our very Americana, homegrown
Hempstock Pharms and helping it have a very
global outreach, " McCaskill says. " It's neat to see
the diversity of our customer base because we've
been so incredibly intentional about building a
diverse customer base. "
12 | 2023 GUIDE TO HEMP PRODUCTION
" Every new product that we do has been from
either a personal necessity or from a customer
coming to us and asking for something, "
McCaskill says.
Hempstock Pharms is primarily focused on
strategic growth now. It has seen a rebound in
interest for smokable flower and is also leaning into
the ever-popular drink market, specifically with its
Lemon8, which has 25 milligrams of Delta-8 THC.
This expansion doesn't come without its
challenges, though, with CBD considered a drug
federally, and therefore not allowed in any food or
drinks nationwide. Some states such as Florida,
however, allow hemp-derived cannabinoids to be
added to food if you have the correct permits.
" Everybody thinks that if they hire a lawyer, if
they sit down and read the law, they're going to
figure out what's wrong and
what's right, and there's no
figuring it out, " McCaskill says.
" There's so much that has yet
to be legislated and decided,
so there is tremendous risk in
this industry if you are doing
anything other than basically
CBD topical. " HPN

2023 Guide to Hemp Production

Table of Contents for the Digital Edition of 2023 Guide to Hemp Production

2023 Guide to Hemp Production - 1
2023 Guide to Hemp Production - 2
2023 Guide to Hemp Production - 3
2023 Guide to Hemp Production - 4
2023 Guide to Hemp Production - 5
2023 Guide to Hemp Production - 6
2023 Guide to Hemp Production - 7
2023 Guide to Hemp Production - 8
2023 Guide to Hemp Production - 9
2023 Guide to Hemp Production - 10
2023 Guide to Hemp Production - 11
2023 Guide to Hemp Production - 12
2023 Guide to Hemp Production - 13
2023 Guide to Hemp Production - 14
2023 Guide to Hemp Production - 15
2023 Guide to Hemp Production - 16
2023 Guide to Hemp Production - 17
2023 Guide to Hemp Production - 18
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https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-hemp-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
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https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2019
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https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2019
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