April 2019 - 6

FROM THE EDITOR
HIRING THE RIGHT PEOPLE
Welcome to Spring 2019!
By now, the Polar Vortexes and Cyclone Bombs along with the run-of-the-mill
blizzards of this past winter are a distant memory and it is showtime.
Each spring brings huge opportunities to grow and sell more but it also brings a
few challenges.
In this month's Chat Room (page 10), we asked readers what they thought would
be their top challenges this spring. It really wasn't a big surprise that the top two
responses were unpredictable weather and finding labor.
There really isn't a whole lot you can do about the weather. You just have to play
the hand that Mother Nature deals you - hopefully she will deal you four aces and a
royal flush this spring.
The other challenge - finding labor - is another story.
HOW GOOGLE DOES IT
Our industry faces a lot of stiff competition when it comes to hiring, so it is
imperative that you create a strategy for hiring the right people for your business.
I recently read an article on Forbes magazine's website on how to recruit and
develop talent. The author spoke with a former HR executive from Google who
provided insight into how the internet technology behemoth has been successful in
its hiring practices.
Some of the key principles include: seeking new resources for new talent; creating
a " safe " team atmosphere; and implementing an employee value proposition.
When looking for new talent, you should broaden your horizons. Don't keep going
to the same old resources because they will produce the same results. Look beyond
the traditional newspaper ads or universities to diversify your talent pool and grow
your company.
Google found that employees want " psychological safety " in their jobs. They want
to work for a company with a team atmosphere that encourages safe discussion
and different viewpoints. They value the trust that this offers and makes them feel
more respected.
When you are hiring, look for collaborative learners who you can cultivate. In our
rapidly changing industry, you need to find people who are willing and able to learn
and adapt to the necessary changes of your business. These employees appreciate
the opportunity to learn new skills and you can help them develop for the future.
It's always easier to hire and retain employees if you have
created an environment where people want to come to work. Do
you have an employee value proposition? If you don't, you should
and you should review it frequently to ensure it is compelling and
attractive to potential employees - and right for your business.
Are you satisfied with your current workforce? If you're not,
you might want to read the entire Forbes article on Google's
successful hiring principles. Just google " 10 Talent Tips from
Google HR. "
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April 2019

Table of Contents for the Digital Edition of April 2019