April 2021 - 9

INDUSTRY NEWS
INTRODUCING OUR MOST
POWERFUL MITE PROGRAM YET
Paul Ecke Ranch in Encinitas, California.
In addition to this memorable variety, N.G.
Heimos Greenhouses has been a primary trialing
site for poinsettias
before they launch to the
commercial market. They
are also a rooting station.
Since he played a vital
role in introducing a
breakthrough to the color
pink in the poinsettia
genus, Dümmen Orange
would like to honor Norwin
by naming the newest
advancement in orange genetics after him.
" Poinsettia 'Norwin' is an exciting advancement
in the class, " said QiuXia Chen, North American
poinsettia product manager for Dümmen Orange.
DANZIGER LAUNCHES
ROSE COLLECTION
" This variety has the most vibrant and glowing
orange color of any poinsettia on the market
and is set against dark, charcoal green foliage
for a dramatic contrast.
'Norwin' also comes into
color very early in the
season, allowing it to
be retailed for holidays
beginning in early
November. "
The 'Norwin' poinsettia
is an improvement in
orange color and provides
earliness for growers
to offer in time for Thanksgiving. It will be
introduced for the 2022 holiday season.
For more details about Dümmen Orange, please
visit na.dummenorange.com.
Danziger has announced the
launch of its new SENTI Roses
assortment as an opportunity
to generate added value for
growers around the world.
SENTI, derived from the
Latin translation to feel and
experience, is the name
Danziger sentimentally chose
for its new rose brand. In an
announcement, the organization
believes " it is truly fitting,
reflecting the very essence of
roses and their special role
in our lives - expressing
sentiments of love, passion,
romance, empathy, excitement,
BOTANY LANE
EARNS VERIFLORA
CERTIFICATION
Botany Lane Greenhouse has
announced is has earned the
Veriflora Sustainably Grown
label by meeting the highest
levels of performance under
the three internally recognize
pillars of sustainability:
environmental stewardship,
social responsibility and
economic stability.
and sometimes sadness
and longing. "
Gaby Danziger, CEO, said,
" With a well-established
reputation in the fields of
fillers, in recent years we have
turned our attention to focals,
and roses were the natural
continuation. We are excited
to enter the beautiful and
challenging world of roses. "
Danziger worked to find,
select and purchase the finest
rose genetics from Gefa Rosen
in Hamburg, Germany. This
60-year-old company, owned
by Klaus Geereking, has a
substantial experience with
growing and breeding of roses.
Like Danziger, Klaus founded as
a family company in 1961 that
grew and developed into an
exceptional breeder dedicated
to constant innovation and
provision of the finest value to
growers and customers.
Botany Lane successfully
exhibited healthy, safe and fair
working conditions, protection
of soil and water resources,
responsible agrochemical
use, energy efficiency, climate
impact reduction, ecosystem
protection, product quality and
community engagement.
" We are very proud of this
certification as it validates all
the hard work we are doing
as a company to align our
Danziger's internal breeding
process has highlighted
several rose varieties that will
be presented and offered for
trials to be conducted by rose
growers in both Colombia and
Ecuador during the company's
Open Days.
Some of the highlighted
varieties are:
* 'SENTI Dark Red' - With
excellent opening and
thick petals
* 'SENTI Yellow' - Soft
yellow rose, with good
basal production and
long stems
* 'SENTI Dark Pink' -
With a bright color, good
opening and no thorns
* 'SENTI Light Peach' -
With extra-long stems,
symmetrical opening
and very few thorns
Go to https://bit.ly/3qPS9FC
to learn more.
practices with the Veriflora
standards to keep us focused
on sustainability within our
community, " said Scott Fulton,
general manager.
Botany Lane Greenhouse is
a locally owned and operated
wholesale grower of top-quality
premium plants and flowers
with three facilities located
in Texas and Colorado. For
more information, go to www.
botanylane.com.
MITICIDE / INSECTICIDE
vs
WE'LL BET ON MIGHT
Team proven TetraSan® and Minx™ 2
with NEW Engulf™ GHN Greenhouse
and Ornamental Miticide to knock
down mites at every life stage.
NEW
NUFARM.COM/USTURF
©2021 Nufarm. Engulf™ is a trademark
of Nufarm Americas, Inc. TetraSan® is
a trademark of Valent U.S.A. LLC.
Minx™ is a trademark of Cleary
Chemical, LLC.
http://na.dummenorange.com https://www.bit.ly/3qPS9FC http://www.NUFARM.COM/USTURF http://www.botanylane.com
April 2021

Table of Contents for the Digital Edition of April 2021
