August 2021 - 9

INDUSTRY NEWS
FLORENSIS AND BALL
ACQUIRE DIPLADENIA
BREEDING PROGRAM
Florensis and Ball Horticultural
Co. have announced they have
acquired the dipladenia breeding
program from the French company
D.H.M. Innovation (DHMI).
Since 1985, DHMI has been
active in the breeding of dipladenia
(mandevilla), lagerstroemia
and hibiscus. In recent years,
groundbreaking innovations have
been brought to market under the
Diamantina brand name, including
the first dipladenia with truly
yellow flowers. This high-profile
Diamantina Opal Citrine immediately
became an IPM award winner and
the new version 2.0 is considered
a remarkable variety for both
producers and consumers.
GREEN FUSE BOTANICALS
APPOINTS JIM DEVEREUX
TO CEO
Green Fuse Botanicals has
announced that Jim Devereux has
been appointed chief executive
officer for the company. Jim
joined Green Fuse in 2017 and
has been an important part of
the company's growth during his
tenure.
Jim's work experience has
encompassed growing, sales,
distribution, breeding and company
management. His 20 years in the
horticulture industry included
positions with Henry F. Michell
Company, Gulley Greenhouses and
Dümmen Orange. He has served
Continued on page 10 ...
The world's purest
water-soluble fertilizer
Leo Hoogendoorn, Florensis
CEO, is looking forward to this
new development for Florensis
and Ball Horticultural Co. with
the acquisition of this consumer
favorite. " The breeding will continue
in a joint collaboration between
DHMI, Florensis and Ball, and the
testing of the varieties will take
place worldwide. The production
and distribution strength of both
Florensis and Ball Horticultural Co.
will lead to broader global access to
the very best Diamantina genetics. "
Mike Klopmeyer, president
of Ball FloraPlant, added, " Ball
Horticultural Co. has had the
honor of working with the Lannes
family and representing the DHMI
genetics over the past several
years, and we're excited about this
opportunity to further advance
these genetics and bring them into
our production and distribution
businesses worldwide. "
Only the highest-quality ingredients are used to make Peters water-soluble fertilizer. Clean, clear
formulations result in total solubility, reducing labor and product costs by eliminating precipitate
build-up, clogged emitters, and repeated applications. Our exclusive M-77 chelating formula provides
the vital nutrients, trace elements and efficient uptake needed for outstanding quality and brilliant
color. Contact ICL today to learn more about Peters-the clear choice in water-soluble fertilizer.
growwithpeters.com
GREENHOUSE PRODUCT NEWS 9

http://www.growwithpeters.com

August 2021

Table of Contents for the Digital Edition of August 2021

August 2021 - 1
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