August 2023 - 9

40 UNDER 40 PERSPECTIVES
meatballs all season or improving traits that give growers
a headache, such as disease pressure and rooting issues
on Hydrangea quercifolia? Be curious enough to ask
new questions: Why aren't
certain crops grown in large
quantities? Why did an old
market favorite fall out
of favor?
3. IS THE PRODUCT A
GAME CHANGER?
This type of acute
Be curious enough
observation is what allows
for our third question to be
asked: Is this plant a game
changer? From talking with
others in the industry, I
can tell you that a game
changer doesn't come
around often and when it
does, it's likely something that wasn't on the breeding or
sourcing plans in the first place. Product managers who
to ask new questions:
why aren't certain
crops grown in large
quantities? Why did
an old market favorite
fall out of favor?
discovered a plant with game-changing characteristics
always say when they saw it in the field for the first time,
they just knew it was special. I don't think I've personally
found a game changer yet,
but that's the exciting part
of product development -
there's always the potential
to find one in the next field I
walk through.
In the end, product
selection walks a thin
line. You have to be openminded
enough to spot the
game changer, but ruthless
enough to quickly discard
the majority of plants that
just don't cut it. If your new
product doesn't solve a
customer problem or have
traits that are different
enough to be spotted at 30 yards, then it probably
belongs on your " keep breeding " list.
We're fighting
AmericanHort is proud to be the number one
advocate for the horticulture industry, and we take
that responsibility seriously.
1
Collectively, the green industry holds over 2.32 million full- and part-time jobs
and contributes $348 billion annually to the U.S. economy. That's big business,
and it's clear that we're stronger together.
AmericanHort
Half Page Horiz.
wrong width
(7.5 instead of 7)
Learn more at AmericanHort.org/Advocacy
A collective voice for the industry.
1Industry Awareness Survey
Circle 104
GREENHOUSE PRODUCT NEWS 9
for you!

https://americanhort.co/Membership-Advocacy_August23_GPN_HalfPage

August 2023

Table of Contents for the Digital Edition of August 2023

Table of Contents
Editor's Report | Under Control
40 Under 40 Perspectives | New Product Selection in Woody Ornamentals
Duets | From Rural Farm to University
Controlled Environment Agriculture | Electrification Impacts on Indoor Farming and Controlled Environments
Lighting | Keeping Up With Technology
Climate Control | Picking the Right Solution
Great Lakes EXPO | Connecting Growers Through the Digital Market
Culture Report | Silene Carol Jean Series
Vaughn's View | Brilliant Annuals for 2024
Product Marketplace
Classifieds/Ad Index
Chat Room
August 2023 - 1
August 2023 - 2
August 2023 - Table of Contents
August 2023 - Editor's Report | Under Control
August 2023 - 5
August 2023 - 6
August 2023 - 7
August 2023 - 40 Under 40 Perspectives | New Product Selection in Woody Ornamentals
August 2023 - 9
August 2023 - Duets | From Rural Farm to University
August 2023 - 11
August 2023 - 12
August 2023 - 13
August 2023 - 14
August 2023 - 15
August 2023 - Controlled Environment Agriculture | Electrification Impacts on Indoor Farming and Controlled Environments
August 2023 - 17
August 2023 - 18
August 2023 - 19
August 2023 - Lighting | Keeping Up With Technology
August 2023 - 21
August 2023 - 22
August 2023 - 23
August 2023 - Climate Control | Picking the Right Solution
August 2023 - 25
August 2023 - Great Lakes EXPO | Connecting Growers Through the Digital Market
August 2023 - 27
August 2023 - Culture Report | Silene Carol Jean Series
August 2023 - 29
August 2023 - Vaughn's View | Brilliant Annuals for 2024
August 2023 - 31
August 2023 - 32
August 2023 - 33
August 2023 - 34
August 2023 - 35
August 2023 - Product Marketplace
August 2023 - 37
August 2023 - 38
August 2023 - 39
August 2023 - 40
August 2023 - Classifieds/Ad Index
August 2023 - Chat Room
August 2023 - 43
August 2023 - 44
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/new-varieties-digital-guide-2025
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/2024-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/new-varieties-digital-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-hemp-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/undercontrol-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2019
https://www.nxtbookmedia.com