August 2024 - 46

INDUSTRY NEWS
ZYDECO FIRE ZINNIA WINS 2025 AAS AWARD
Syngenta Flowers' new Zydeco Fire zinnia has won the 2025
All-America Selections (AAS) Award. Part of the Zydeco Zinnia
marylandica series,
it boasts 25%
larger, fully-double
flowers and excellent
disease resistance,
heat and drought
tolerance. Available
in Deep Yellow, White,
Cherry and Fire, the
series also earned
a Reader's Choice
Medal of Excellence Award at Cultivate'22. AAS judges praised its
vigorous habit, abundant blooms and overall garden performance.
Senior breeder Todd Perkins, an Industry Achievement Award
winner, developed Zydeco.
NGB SHARES 2025 " YEAR OF THE " SELECTIONS
The National Garden Bureau (NGB) has unveiled the 2025
" Year of the " genera, highlighting
asclepias, caladium, calendula,
dogwood, monstera and pea.
To aid retailers and growers,
NGB offers a free marketing
toolkit featuring custom logos,
social media posts, photos,
presentations, posters and fact
sheets. Select 2025 tools are
now available, with more to be
added through fall. The 2025
" Year of the " selections were
on display at the Columbus
Convention Center during
Cultivate'24. Consumer
promotion for the 2025 plants
begins in November 2024.
AHS APPOINTS NEW LEADER
The American Horticultural Society
(AHS) has appointed Daniel Vincent
as director of membership and
communications and Rochelle Greayer
as editor of The American Gardener
magazine. Vincent, with over 25 years
of nonprofit membership experience,
will manage AHS's acquisition, renewal
and communication programs. Greayer,
a garden expert and founder of Pith +
Vigor, will lead the bimonthly magazine.
Additionally, David J. Ellis, editor of The
American Gardener, will retire at the end
of 2024 after a 40-year communications
career, including 30 years with AHS. The
organization celebrates his contributions
to the horticultural community.
Photos courtesy of National Garden Bureau.
BUS TOUR TO SHOWCASE AGRITOURISM
STRATEGIES AHEAD OF MICHIGAN
GREENHOUSE GROWERS EXPO,
GREAT LAKES EXPO
The 2024 Farm Market Bus Tour, set for Dec. 9, offers
an in-depth look into farm markets and agritourism. This
full-day event precedes the Great Lakes Fruit, Vegetable
& Farm Market EXPO and is sponsored by Fruit Growers
News and Vegetable Growers News. Participants will visit
top West Michigan farm markets, exploring innovative
marketing techniques and agritourism practices.
46
AUGUST 2024 GPNMAG.COM
PLANTCON INTERNATIONAL
EXPANDS TO DALLAS FOR
LABOR DAY WEEKEND
PlantCon International Dallas, a
global plant convention, will take
place Aug. 31-Sept. 1, 2024, following
two successful years in Houston. The
event will feature over 150 vendors
offering a wide range of plants and
plant-related products, including rare
species. New this year are reptiles,
amphibians and aquatic animals.
Workshops and presentations on plant
care and propagation will be led by
industry experts. Organized by With
Heart Collective, the event aims to unite
plant enthusiasts worldwide. Attendees
can stay at the Marriott with discounted
rates and free parking.
The tour includes interactive discussions led by Michigan
State University Extension educators. The Great Lakes
EXPO, starting the next
day, runs concurrently with
the Michigan Greenhouse
Growers EXPO, featuring
sessions for greenhouse
growers. One registration
covers both events. Spots
are limited; register now at
gpnmag.com/bus-tour.
http://www.gpnmag.com/bus-tour http://www.GPNMAG.COM
August 2024

Table of Contents for the Digital Edition of August 2024
