Big Grower April 2023 - 10

COVER STORY
(Left) Pepper transplants growing from seed.
(Below) Celery transplants are ready for planting.
Watermelon transplants are one of the top selling
products at Headstart Nursery.
being the largest crops by volume in production.
Ornamental plugs take a piece of the pie, too,
but numbers are not as high as they used to be.
When Wark began working in ornamentals at
Headstart about 10 years ago, " we were doing
much higher numbers than we are now, and that's
for a few different reasons, " she says. " A lot of
people are doing their own direct sticking and,
especially on the ornamental side, we're sticking
to crops that work best for the West Coast. "
FILLING IN THE GAPS
During the winter months, most ornamental
and vegetable production slows dramatically
due to the cold weather of northern California
and production shifts to the southern locations.
Years ago, Steve and Randy began growing
poinsettias at the Gilroy and Castroville locations
10 APRIL 2023
to fill in the gap through the off-season. " While
we do it to keep employees employed year round
up North, it also is an opportunity to give back
to our community. Poinsettias are sold to nonprofits
and fundraisers in order for them to raise
money for their organizations. The program
continues to grow each year - in 2021 we sold
roughly 78,000 plants and in 2022 we sold close
to 100,000, " Wark says.
ALL HANDS ON DECK
Steve adopted the Cal Poly college motto and is
always promoting " learn by doing, " encouraging
everyone at Headstart Nursery to be involved and
get their hands dirty as they grow the business.
Headstart wants to be known for its high quality
transplants and exceptional customer service. " We
invest heavily into our overhead, which we do in
order to give a level of service that I don't think
other plug producers give. You call, you get an
answer; you send an email, you get an answer. We
have a team that is built to manage our big orders,
and we have a specific customer service team that
is for the small- to mid-sized growers, because all
are important to us, " Wark says.
Headstart has a team that can support the years
and years of growing that it continues to do.

Big Grower April 2023

Table of Contents for the Digital Edition of Big Grower April 2023

Big Grower April 2023 - 1
Big Grower April 2023 - 2
Big Grower April 2023 - 3
Big Grower April 2023 - 4
Big Grower April 2023 - 5
Big Grower April 2023 - 6
Big Grower April 2023 - 7
Big Grower April 2023 - 8
Big Grower April 2023 - 9
Big Grower April 2023 - 10
Big Grower April 2023 - 11
Big Grower April 2023 - 12
Big Grower April 2023 - 13
Big Grower April 2023 - 14
Big Grower April 2023 - 15
Big Grower April 2023 - 16
Big Grower April 2023 - 17
Big Grower April 2023 - 18
Big Grower April 2023 - 19
Big Grower April 2023 - 20
Big Grower April 2023 - 21
Big Grower April 2023 - 22
Big Grower April 2023 - 23
Big Grower April 2023 - 24
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2024
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https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/2024-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/new-varieties-digital-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2023
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-hemp-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2021
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https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2019
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2019
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