Big Grower April 2023 - 17

MARKETING
have these products when the consumers are
asking for them.
* You have access to our logos, the images
provided and any of the content included in
this program. Feel free to use the logos in your
catalogs, trade show booth, websites, trial
gardens, etc.
* Great fodder for social media posts,
especially using some of the pre-written
content we provide.
" Combination Ideas " Program:
* The breeders work hard trialing new
combinations and they have provided images
and details of many of those combinations for
our program.
* If you are looking for combination ideas, this is
a good place to start.
" Goodness Of Gardening " Program:
* This is an opportunity to share " feel good "
messages about the benefits of gardening.
* A national promotional campaign that taps into
the many reasons people benefit from gardening.
* Create and promote your own heart-warming
messages and stories about how gardening
has improved people's lives.
ALL-AMERICA SELECTIONS
Winners:
* This program is a super easy way to talk about
what's new to your customers. There are 90
years of history attached to the AAS trials and
subsequent Winners.
* The confidence that comes from knowing the
AAS Winners have already been trialed by you
or your peers.
* The assurance that the AAS logo instills
confidence in plant consumers.
* A good way to make available the varieties
consumers are asking for because of our
consumer-facing promotion.
* What we offer on the Ambassador Resources
page can be very helpful. You can download
AAS Winner brochures, signage, bench cards,
logos and more.
Introduction Garden Program:
* In this program, you can either be an
Introduction Garden or visit an Introduction
Garden. We work with respected industry
Display Garden Program:
* Opportunities are there for the asking with
our Display Gardens. For example, you can
partner with a local Display Garden in a
number of ways. Include a local retailer (that
is a customer of yours) in the partnership and
make sure the Display Garden directs their
garden visitors to where they can buy the AAS
Winners seen there.
Wholesale Sources Page:
* First, if you are looking for seed or young
plant sources of AAS Winners, this page is a
valuable resource.
* Secondly, if you are a young plant producer
and are growing AAS Winners, you should be
on here. Please get in touch with us.
We hope the above ideas inspire some new
marketing ideas for you and your business. If you
would like to become more involved with either of
our organizations, we welcome your inquiries. You
could become a trial site, introduction garden, board
member, NGB member, etc. Just let us know.
Diane Blazek is executive director of both All-America
Selections and National Garden Bureau. She can be
reached at dblazek@ngb.org.
APRIL 2023 17
businesses that host summer events where
their trials are open to brokers and growers.
We send each Introduction Garden the most
recent AAS Winners to grow and showcase in
their own gardens.

https://ngb.org/year-of-marketing-tools/ https://ngb.org/year-of-marketing-tools/ https://ngb.org/combination-ideas/ https://ngb.org/goodness-of-gardening/ https://all-americaselections.org/visit-an-aas-display-garden/ https://all-americaselections.org/winners/ https://all-americaselections.org/wholesale-sources/ https://all-americaselections.org/aas-ambassador-tools/ https://all-americaselections.org/aas-introduction-gardens/

Big Grower April 2023

Table of Contents for the Digital Edition of Big Grower April 2023